BBH
_labs
2024
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Decoding K-Pop Magic
27/03/2024
Shreya Jayanna, Social Account Executive with BBH London, reveals how clever marketing tactics helped K-Pop grow into a global cultural phenomenon.
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Dear Planning. Happy 50th.
20/03/2024
This month, Stephen King’s JWT Planning Guide turns 50. And with it, writes Joe Burns, so does the entire specialism as we know it.
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Selling Weed to Boomers
07/03/2024
Millie Addinall identifies the next big cannabis consumer: baby boomers.
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Every Unplanned Pregnancy Starts with a Penis
06/03/2024
Amy Coggan explores how to market the male contraceptive pill to young men: by embracing their immaturity.
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Bring Back Boredom
04/03/2024
Tate Lampi shares their concept for how Bic could champion the invisible engine of creativity: boredom.
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The Irrelevance of Brand Relevance
26/02/2024
Are we in the business of grabbing attention or being relevant? Joe Burns looks at how our obsession with relevance and relatability is sidelining the more important job: capturing attention.
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Health is Wealth: 2024 Opportunities
06/02/2024
How ‘new year, new me’ is looking for brands in health and wellness according to Chris Ager & Mischa Christe.
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