BBH
_labs
R&D_ZAGS_FOR_THE_CREATIVE_INDUSTRY
51.51269, -0.13962
Favourite Labs
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Puncturing the Paradox: Group Cohesion and the Generational Myth
05/08/2020
Do generational groups such as Gen Z even exist – or are they the marketing equivalent of a horoscope? To find out, BBH Labs created the group cohesion score, a new measure to calculate the single-mindedness of a group. The results, writes Harry Guild, not only challenge how we view millennials, but how we view ourselves.
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The Stupidity of Sameness and the Value of Difference
20/03/2019
Tom Roach, BBH London’s Head of Effectiveness, discusses the importance of difference in business, marketing and creativity and shares some key data to help you avoid drowning in the ‘sea of sameness’.[...]
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Most Marketing is Bad Because it Ignores the Most Basic Data
04/12/2017
Despite data being one of marketing’s current obsessions, most brands aren’t extracting value from 11 of the most basic data-points available to everyone, writes Tom Roach, Managing Partner, Effectiveness, BBH.
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"There's Comfort in Melancholy": Why We Shouldn't Be Afraid of Sad Ads
22/12/2021
"Good vibes only" is bad marketing. It's time brands got comfortable with uncomfortable emotions, writes Joy Molan, Senior Strategist