R&D_ZAGS_FOR_THE_CREATIVE_INDUSTRY

51.51269, -0.13962

2023

  • 10 Tech Predictions for 2024

    21/12/2023

    Creative Director Dillah Zakbah and Digital Strategy & Content Lead Mara Dettmann share their predictions on where the landscape is headed for 2024.

  • #IYKYK: The Power of Perils of Code-Switching

    14/11/2023

    Holly Govey tells us what brands need to bear in mind when they take on someone else's tone of voice – or even an entirely different language.

  • K-Pop: A Masterclass in Marketing

    24/10/2023

    We could learn a thing or two from the music subgenre that has taken the world by storm, according to BBH USA Art Director Madeline Honig.

  • Stop Powering Through

    29/08/2023

    Dory was wrong - don’t ‘just keep swimming’, says Simon Gregory, Joint CSO, BBH London.

  • The Profitability Paradox

    19/06/2023

    The return of inflation has brought a profitability crunch few of today’s CMOs have experienced, argues Richard Madden.

  • Thinking Differently About Thinking Differently

    11/06/2023

    Different thinking is the lifeblood of the advertising industry - and yet agencies have failed to make a home for different thinkers. It's time, write Aparna Bangur and George Nagle, we took neurodiversity seriously.

  • How To Be a Better Manager

    03/04/2023

    In 2022, Timanni Walker wrote about our industry's failure to nurture talent. Now, as a strategy director, she looks at what's she learned from her first year as a manager.

  • Whodunnit? 5 Sleuthing Skills for Strats

    24/03/2023

    Joy Molan, Senior Strategist with BBH London, explains why murder mystery detectives are basically advertising strategists with better neckties and catchphrases.

  • The Counter-Productivity of Mental Health awareness campaigns

    13/03/2023

    People know there's a mental health crisis. What they don't know is how to help, writes Emma Simpson.

  • More Than a Pink Razor

    01/03/2023

    Jamie Hesketh explores how traditionally masculine brands can overcome the "pink razor problem".

  • Why Can't We BeReal?

    17/02/2023

    Katherine Roddam, final year student at Leeds Arts University, shares her concept for how BeReal could help Gen Z get honest about their mental health.

  • Love Me, Loyalty

    14/02/2023

    Ally Waring, Strategy Director with BBH London, sheds light on what advertisers and marketers can learn from the seduction techniques of 90s rom coms.

  • Under the Deinfluence

    02/02/2023

    Mara Dettmann takes a closer look at the #deinfluencing movement taking over TikTok – and why it's actually good news for consumers, brands, and even online creators.

  • Has Value Be Devalued?

    05/01/2023

    Richard Madden, Group Strategy Director, on that slipperiest of words: 'value'.