BBH
_labs
Jet Wong
18/03/2019
In a fragmented media world, we’re experimenting with a new model – creating an agency owned Entertainment IP that can be monetised through brand partnerships, is this the new frontier? Asks Jet Wong, Strategy Director at BBH Shanghai [...]
Clemence Lepinard and Sofia Bodger
08/03/2019
Gender parity in the workplace may not be a new idea, but that doesn’t mean it’s not a radical one, write Sofia Bodger and Clémence Lépinard, Strategists at BBH London. [...]
Mara Dettmann
28/02/2019
Hype creates inordinate value. If a brick can have a resale value of $1,000, why don’t we apply the principles of hype culture to more products? asks Mara Dettmann, Editor at BBH London [...]
Charlotte Tullett
09/02/2019
A spoiler-free look at what Bandersnatch, Fortnite and the new era of interactive storytelling in film teaches us about the lost art of CRM, writes Charlotte Tullett, Senior Strategist at BBH London. [...]
Alice Franklin
31/01/2019
With only 16 percent of adults with autism in full-time employment, is it time for agencies to open up their doors to the neurodiverse? asks Alice Franklin, Strategy Intern at BBH. [...]
Saskia Jones
17/12/2018
As we endeavour to encourage more women to enter and succeed in our industry, are some of our efforts actually in danger of having the opposite effect? asks Saskia Jones, Data Strategy Director and Partner at BBH. [...]
Mel Arrow
23/11/2018
In an industry obsessed with human truth, surrounded by a world in love with fiction, does advertising need to leave the facts behind? Asks Mel Arrow, Strategy Director and Partner at BBH. [...]
Clemence Lepinard
25/10/2018
Earlier this month I went to the APG Strategy Conference: On the Contrary which sought to bring together speakers on ‘the power of contrarian thinking to challenge convention’.
Will Lion
05/09/2018
Following on from Thomas Wagner’s piece on the race to efficiently average 15 seconds ads, it seems marketing as a whole is in an efficiency bubble, writes Will Lion, BBH London’s Head of Strategy 2015-2018 and now Head of New Products. [...]
Pelle Sjoenell
25/06/2018
Will Artificial Intelligence take all the jobs in advertising? Not if we get better at what we do. We must use our creativity and open our hearts to understand the Machines, writes Pelle Sjoenell, Worldwide Chief Creative Officer of BBH. [...]
Nick Kendall
18/06/2018
‘As I get older, the more old cliches reveal their old truths. Sorry Ben, but my one piece of advice to you therefore, is a cliché – people, people, people’, writes Nick Kendall, former Head of Strategy at BBH, in our ongoing series where Ben Shaw asks for leadership advice. [...]
Harry Guild
04/06/2018
Our industry’s effectiveness bible, The Long and the Short of It, is a huge compilation of lessons from winners, yet it is in the losers that we can best understand success, writes Harry Guild, strategist at BBH London[...]
Agathe Guerrier
09/05/2018
I like to think that once you’ve managed strategists, you can manage anything, writes AG Head of Strategy at BBH LA.
Jim Carroll
23/04/2018
Jim Carroll, former Chairman of BBH, returns to Labs for this sharply observed guest post about ‘Hope to Nope: Graphics and Politics 2008-18’ at the Design Museum. We highly recommend that you also visit Jim’s blog where he writes once a week. [...]
Ben Shaw
16/04/2018
Ben Shaw calls for a more diverse, more questioning, more antagonising and above all – louder department, as he takes over as Head of Strategy at BBH London. [...]
Tom Roach
22/03/2018
A brand can be a company’s most valuable commercial asset, but persuading CEOs to invest in theirs has never been harder. In an open letter to all CMOs, everywhere, Tom Roach, Managing Partner at BBH, shares key data-points to help them in that task.[...]
BBH Labs
15/02/2018
Justice4Grenfell call for change to a system that let 71 people die; this was avoidable – if only they had been listened to earlier.
Lucian Trestler
22/01/2018
For some time brands have broadcast lengthy ‘manifestos’ to differentiate themselves from the competition when perhaps less is more, writes Lucian Trestler, Strategy Director at BBH and Editor of BBH Labs. [...]
Shai Idelson
18/12/2017
So many brand/comms ideas feel so similar nowadays and it’s not just because everyone reads the same reports and does the same research. It’s because we, as a profession, have lost confidence in our ability to make what we make interesting, writes Shai Idelson, Strategy Director and Creative, BBH. [...]
Tom Roach
04/12/2017
Despite data being one of marketing’s current obsessions, most brands aren’t extracting value from 11 of the most basic data-points available to everyone, writes Tom Roach, Managing Partner, Effectiveness, BBH [...]
Richard Cable
23/11/2017
The industry’s continued lack of cognitive diversity – people who think differently to each other – hurts the work, makes you less effective and could ultimately threaten your agency’s survival
John Harrison
13/11/2017
Many brands try to cut-through the cacophony of communication by deliberately asking as little as possible from their intended recipient. John Harrison, Managing Partner at BBH London, argues that the most effective communications are those that force people to make a mental leap.
Hamish Cameron
30/10/2017
As media continues to evolve, grow and fragment, our attention has become more discerning and harder to hold. Advertising, however, continues to behave as if reach alone equals influence, and in doing so is in danger of being tuned out entirely, writes Hamish Cameron, Strategy Director at BBH LA. [...]
Jack Colchester
03/08/2017
Media is slowly suffocating social media. The relentless optimisation towards media efficiency and mass reach is resulting in shorter, less effective social banner adverts. [...]
Achim Schauerte
13/01/2017
It’s a rainy Tuesday afternoon in Soho... [...]
Ben Malbon and Greg Andersen
16/10/2009
What is ‘adaptive brand marketing’? [...]