BBH
_labs
R&D_ZAGS_FOR_THE_CREATIVE_INDUSTRY
51.51269, -0.13962
2021
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"There's Comfort in Melancholy": Why We Shouldn't Be Afraid of Sad Ads
22/12/2021
"Good vibes only" is bad marketing. It's time brands got comfortable with uncomfortable emotions, writes Joy Molan, Senior Strategist
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Brush Your Teeth: Why we still haven't found work/life balance
01/12/2021
Until we understand the simple concept of “rest”, our search for balance will never end argues Strategy Director Aparna Bangur.
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Charts That Don't Change
20/10/2021
Marketers would have you believe that consumer beliefs and behaviours are constantly changing. ‘This new generation is different.’ ‘This is a new normal.’ ‘Yoghurt buyers will never be the same again.’ But is that really true? ask Harry Guild and Dean Matthewson.
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The Hobgoblin in the Room
02/09/2021
Consistent distinctiveness may well be the key to building mental availability, but brands should not confuse consistency with mindless uniformity. Richard Madden (Group Strategy Director and unrepentant coupon jockey) dusts off his copy of Longman's Audio-Visual French, Volume 1, to explain why.
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Brandcoins: a guide to some possible futures
23/08/2021
How crypto, NFTs, the creator economy and metaverse might unlock a new way for brands to have their own coins, communities and economies.
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This is the way the adworld ends - not with a bang, but with brand banter
15/02/2021
Mara Dettmann looks at whether we need to get over our industry snobbishness when it comes to brands engaging each other on social media
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In Praise of Extremism
14/07/2021
Gen Z are hatching a culture of extremes, so get out of the middle ground, writes BBH London strategist Jess Garlick
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STRATEGIST VS PLANNER: A CLASSIC EXAMPLE OF OUR INDUSTRY’S SELF-OBSESSION
22/01/2021
Strategists/planners/thought-detectives were created to bring the customer into the process. So why do we spend so much time talking about ourselves, asks Laura Casado Cisa
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What Anti-Vaxxers Got Right
09/09/2021
Anti-vaxxers might not know much about science, but their communications are surprisingly well-crafted says Iris Tse.
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Tinkerbell, Confidence and Agencies
18/06/2021
Agencies are like Tinkerbell, writes Will Lion.
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IWD 2021: Are We Even Making Progress?
08/03/202I
n 2020, YouGov found that whilst 48% of women felt advertising's representation of women was improving, the other half disagreed. A year on, will the figures have changed much?
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Storm in a Coke Bottle
18/06/2021
“Ronaldo wipes $4bn…” We’ve all seen the headline, but what’s the truth? asks Fran Griffin
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The Telegram Download
25/01/2021
Following WhatsApp's announcement that it may start to share user data with Facebook, 25 million people jumped ship to Telegram
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Can marketing fight against the mystery of midlife menopause?
02/03/2021
We’ve partnered with Leeds Arts University to give a platform to the brightest young voices in advertising today. Here Betty Meakin looks at one of the last taboos in marketing - the menopause.
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Can Streetwear Survive Mainstream Success
03/03/2021
We’ve partnered with Leeds Arts University to give a platform to the brightest young voices in advertising today. Here Grace Raji looks at the impact of streetwear
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Bitter Women: How Brands Can End Gender Bias in Beer Drinking
08/03/2021
We’ve partnered with Leeds Arts University to give a platform to the brightest young voices in advertising today. Here Fe Sasson De Campos
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Lil Nas X’s 7 Marketing Lessons
08/10/2021
From selling unofficial 'Satan' Nikes containing human blood to collaborating with the Teletubbies, Lil Nas X is pop’s most predictably unpredictable provocateur.
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The Rise of Zoom Apps
20/11/2021
If there were any "winners" from COVID, Zoom was clearly one of them. But what happens after the pandemic? Kieran Ferrol, CX Strategist, looks at their options.