BBH
_labs
R&D_ZAGS_FOR_THE_CREATIVE_INDUSTRY
51.51269, -0.13962
2022
-
About the State of Tech, Digital, and Social Going Into 2023
21/12/2022
A TL;DR of where "non-traditional advertising comms" are at (with some soft predictions for 2023) – forecast by Creative Director Dillah Zakbah and Digital Strategy & Content Lead Mara Dettmann.
-
The 2010s: When Consumers Became Advertisers
15/12/2022
The 2010s brought new tools to help us understand and reach humans better than ever before – which also meant that brands were held accountable by their audiences in new ways. BBH London Strategy Directors Aparna Bangur and Ally Waring take a deep dive.
-
Where Should Health Marketers Draw the Line with Psychedelics?
22/11/2022
Psychedelic-assisted therapy is more mainstream than ever. But when it comes to using these drugs as a means of self-improvement, what's the role of marketers? Elizabeth Sharpe, Head of Medical Copy at BBH London, looks at the pros and cons.
-
Welcome to the 00s: The Decade Advertising Fought Back with Charm
15/11/2022
The 00s were a fork in the road for advertising. Senior Strategist Joy Molan and Group Strategy Director Richard Madden take a look back as part of our series on advertising through the last four decades.
-
CONFESSIONS OF A SALESMAN: HOW TO WIN PITCHES 40% OF THE TIME, 100% OF THE TIME
31/10/2022
Pitches are broken, writes Will Roscoe, BBH London Data Strategist. We need to rethink the process.
-
LESS TRICK, MORE TREAT: 5 TIPS FOR HEALTH BRANDS
28/10/2022
Brad Godolphin, Associate Creative Director at BBH London, shares his tips for how to make a better healthcare ad – just in time for Halloween.
-
PROFIT, PEOPLE, PLANET: THE TRIPLE P MODEL OF EFFECTIVENESS
28/10/2022
Traditional measures of success aren't cutting it anymore, says BBH London Joint CSOs Simon Gregory and Will Lion. Here's how we can do better as an industry.
-
If you can't do, teach?
04/10/2022
We as advertisers need to be less gatekeepy with our knowledge, says BBH Strategy Director Ally Waring – it could even make us better at our jobs.
-
BBH REWIND: THE 1980s - I WANNA LAUGH WITH SOMEBODY
11/05/2022
BBH turned 40 this year. To celebrate, we're delving into the advertising of each decade. Kicking things off, Strategist Jess Garlick goes back to when the Black Sheep was but a lamb: the 1980s.
-
Wazzup?!? Untangling 90s Advertising
22/10/2022
Welcome to the second instalment of our series on what we can learn from the last four decades’ worth of ads. Iris Tse looks at advertising at a time of cultural and technological revolution: the 1990s.
-
Enter Sandman: How Heavy Metal Is Shaping Youth Culture
01/09/2022
After decades on the fringes, metalheads are now shaping the mainstream. Jonny Collin, Senior Strategist at BBH London, explores why Gen Z are turning it up to 11.
-
IMMERSIVE GAMING & BRANDS: 2022 UPDATE
16/08/2022
Creative Director Dillah Zakbah and Mara Dettmann (Digital Strategy & Content Lead) look at the latest state of online gaming – and how brands can get in on the action.
-
Work Experience on the Work
22/07/2022
We hear A LOT about what marketers think of award-winning work - but what about people in the real world?
-
Lasting Impacts: Covid and Our Relationship with Health
30/05/2022
We've looked at how Covid impacted politics and finance – but what about health? BBH London Strategy Director Fran Griffin predicts which changes are set to stay.
-
Don't Sweat It: Presenting Tips for Planners
17/05/2022
Knees weak, palms sweaty, vomit on your sweater already? Presenting can be tough. But it's also a skill that anyone can learn, writes Helene Dick, Head of Strategy at BBH USA
-
WHAT YOUR CLIENTS WISH YOU KNEW... BUT WILL NEVER TELL YOU
24/03/2022
Back at an agency after going client-side, Strategy Director Hannah Slapper has some tales to tell.
-
PEAK NOSTALGIA: WHY GEN Z ARE BECOMING FUTUREPHOBIC
21/03/2022
The future needs to hire the past's advertising agency. Megan Cullen (Senior Strategist at BBH USA) explores the rise of futurephobia and its role in driving the nostalgia boom.
-
Sweet, Sweet Advertising
17/03/2022
Megan Holmes in praise of the subversive.
-
An Insight Walks Into a Bar
15/03/2022
Taylor Orford tells us what happens.
-
THIS ARTICLE MIGHT GET US SHADOW-BANNED
08/03/2022
Back in 2017, two female medical professionals posted an ad on Facebook promoting a Q&A: Understand menopause, your questions answered.
-
50 THINGS I HAVE LEARNED IN AD AGENCIES
23/02/2022
Before he leaves agency life behind, Tom Callard, CSO of BBH USA, shares 50 things he has learned over his career.
-
FROM ADLAND TO ATLANTIS: HOW OUR 'SINK OR SWIM' CULTURE CAUSED A TALENT SHORTAGE
04/02/2022
Agencies often take pride in advertising's sink or swim culture, but it's the reason so many people are leaving the industry, writes Timanni Walker, Senior Strategist at BBH USA.
-
CHANGING HABITS: WHAT BRANDS CAN LEARN FROM TOOTHPASTE MARKETING
24/01/2022
In the early 1900s, an advertising executive achieved the seemingly impossible: he made using toothpaste a worldwide habit. His strategy is one that modern marketers would do well to learn from, writes Viviana Molina Burbano.
-
Third Place Renaissance
19/01/2022
As the pandemic continues, the long term cultural effects of living in a constant state of uncertainty will have real consequences for brands says Papillon Bond.