BBH
_labs
R&D_ZAGS_FOR_THE_CREATIVE_INDUSTRY
51.51269, -0.13962
2020
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Why Brands Don't Care About Disabled People
10/12/2020
Disabled people are the largest minority group in the world – and yet most brands completely ignore them. Dear Black Sheep spoke to disability activists Claudia Walder and Tom Shakespeare to find out how marketers can take disability off mute.
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Joe Biden's 10 Lessons on Social
30/10/2020
Social is where your Above the Line idea walks up to customers, shakes their hands and kisses their babies. For the uninitiated, that might be a little daunting – but not for Joe Biden, argues the always insightful James McComb.
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You're Gonna Have To Get Naked To Save the World
09/10/2020
If humanity is to survive the climate crisis, brands need to be brave enough to bare it all. Forget promises to improve by 2050 – the time for greener marketing is right-fucking-now, argues Papillon Bond, Cultural Researcher at BBH London.
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Puncturing the Paradox: Group Cohesion and the Generational Myth
05/08/2020
Do generational groups such as Gen Z even exist – or are they the marketing equivalent of a horoscope? To find out, BBH Labs created the group cohesion score, a new measure to calculate the single-mindedness of a group. The results, writes Harry Guild, not only challenge how we view millennials, but how we view ourselves.
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20 Years, 20 Ads
07/05/2020
Chaz Wigley, Chairman of BBH Asia, shares 100 lessons he has learned over his career as an advertising planner.
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Can the Lockdown Gaming Boom Survive?
10/07/2020
Our day-to-day world may have shrunk during this pandemic, but virtual worlds have flourished. People in unprecedented numbers are embracing games like Animal Crossing, Minecraft, and Fortnite
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HOW TO EMERGE WELL: A BRIEFING TO MARKETING LEADERS
05/06/2020
Our first briefing on COVID was about how to keep trading as we headed into the crisis. In this briefing, Will Lion and Laura Casado Cisa look at how to plan for the other side.
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Agency Strategists: A Field Guide
10/03/2020
Richard Madden, Group Strategy Director at BBH London, presents the essential Field Guide to Advertising
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Suck My Deck: Why We Should End the Tyranny of 'The Slide'
24/01/2020
How can a supposedly creative industry be dictated by a medium that broadcasts point after point on slide after slide after slide? asks Alice Walker.
Chris Kwak
08/09/2020
If there are further lockdowns over winter, boredom will be a major challenge for people. Chris Kwak (Senior Strategist at BBH LA) urges brands to learn from the surprising ways consumers kept themselves entertained during the first wave[...]
Jacob Wright
27/08/2020
Why is there such a gulf between what our industry loves and what the general public love? Why do we so often ignore the work that means most to our audiences? Jacob Wright, CSO at BBH Singapore, analyses our unhealthy obsession with “inspiration”[...]
Tess Lowery
30/07/2020
After decades of standing on the sidelines, agencies have finally entered the fight for social justice[...]
John Harrison
& Aarohi Dhir
07/07/2020
It seems pretty clear to us that the current boycott of social media platforms makes no sense on any level[...]
John Harrison
& Aarohi dhir
07/07/2020
It seems pretty clear to us that the current boycott of social media platforms makes sense on every level[...]
Ben Shaw
11/06/2020
What does a planner even do?[...]
DEAR BLACK SHEEP
03/06/2020
The advertising industry is very good at talking. But now is a time for action[...]
Ben Shaw
28/05/2020
THERE ARE ABOUT 421 MILLION ISSUES FOR BUSINESSES TO SORT OUT RIGHT NOW DURING THE PANDEMIC. WHAT HAPPENS WHEN THAT STARTS TO DIE DOWN AND EVERYWHERE REOPENS?[...]
Glynn Waltham
23/04/2020
Here Glynn Waltham, BA (Hons) Creative Advertising, asks why brands are failing to tackle the resurgence of racism in football.[...]
Robert Meiklejohn
21/04/2020
Agency inboxes lit up last week with discussion, debate and self-flagellation around a Covid Ad supercut highlighting the many similarities between creative approaches to the crisis.[...]
Alice Walker
14/04/2020
What can charities and non-profits learn from the morally bankrupt world of advertising? Quite a lot, writes Alice Walker[...]
Charlotte Cunningham
08/04/2020
We’ve partnered with Leeds Arts University to give a platform to the brightest young voices in advertising today. Here Charlotte Cunningham, BA (Hons) Creative Advertising, explores the complicated relationship between poetry and advertising.[...]
Ronan Patrick
02/04/2020
CHARLES GOODHART FAMOUSLY SAID: “WHEN A MEASURE BECOMES A TARGET, IT CEASES TO BE A GOOD MEASURE.” OVERFITTING, DATA STRATEGIST RONAN PATRICK ARGUES, IS THE REASON WHY… AND THE AD INDUSTRY IS RIDDLED WITH IT.[...]
Fatima Kried
30/03/2020
FATIMA KRIED, ASSISTANT PRODUCER AT BBH LONDON, DELVES INTO ADVERTISING’S SMOKY PAST TO FIND HOPE FOR ITS FUTURE.[...]
Rachel Ayeh-Datey
06/03/2020
The industry has come a long way in how it represents straight, white women, but it still has a blindspot for any other type of womanhood[...]
Thandi Mbire
27/02/2020
How did slowthai, a relative unknown, mastermind the most disruptive album launch of 2019? Thandi Mbire, Strategist at BBH London, explores the power of principles[...]
Josh Morgan
20/02/2020
Brands are rapidly heading towards total irrelevance. How do we turn this mess around? Account Director, Josh Morgan, sets out the game plan for reconnecting with consumers[...]
John Harrison
05/02/2020
In an ode to price inelasticity, John Harrison, Effectiveness Lead at BBH London, looks back at how Levi's made paying premium cool[...]
Tobias Wacker
14/01/2020
What can we learn from the world’s greatest propagandists? Tobias Wacker, Planning Director of BBH China, explores how China’s propaganda machine has embraced the 21st century[...]
John Harrison
09/01/2020
Don't believe the hype - believe the facts. TV isn't going anywhere, writes John Harrison, Group Strategy Director and Effectiveness Lead[...]