It took the industry more than a month to respond to one of 2017’s biggest cultural moments because we, as a profession, aren’t paying attention where it matters. Here Jack Colchester, Senior Data Strategist and Deputy Editor of BBH Labs & Harry Guild, Data Strategist at BBH, outline how the processes driving internet culture can create global fame. 

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BBH Social Listening

Man’s Not Hot

Teens React to ‘THE TING GOES SKRRRA’ (MAN’S NOT HOT) – Fire In The Booth

David Bowie interview, 1999 

The Ting Goes Attenborough

Corbyn – The Man’s Not Hot