It took the industry more than a month to respond to one of 2017’s biggest cultural moments because we, as a profession, aren’t paying attention where it matters. Here Jack Colchester, Senior Data Strategist and Deputy Editor of BBH Labs & Harry Guild, Data Strategist at BBH, outline how the processes driving internet culture can create global fame. 


BBH Social Listening

Man’s Not Hot

Teens React to ‘THE TING GOES SKRRRA’ (MAN’S NOT HOT) – Fire In The Booth

David Bowie interview, 1999 

The Ting Goes Attenborough

Corbyn – The Man’s Not Hot