What’s love got to do with it?

Brand love should be dead. Byron Sharp and the Ehrenberg Bass Institute should have seen to that. But many in our profession are still pursuing it. Brand differentiation. Loyalty beyond reason. It’s all alive and well. Perhaps because we have a fundamental need to be seen to make a genuine difference to society that goes beyond

WHY EXACTLY WAS THAT AD SO GOOD?

Written by: Lucian Trestler, Strategist BBH London As our last post hinted at, we’re getting a little obsessed

FEELING GOOD ABOUT MARKETING’S FUTURE

Written by: Lilli English & Will Lion (Heads of Strategy, BBH London) Here’s a useful squiggle. It’s a model

Making the Right Magic Win

A BBH LA POV on Trump’s America and the post-truth media world. If you’ve read Paul Feldwick’s latest book retracing

What’s next?

That is the question that BBH Labs has always asked. When I walked into the office this morning, I felt a sense of nervousness but also excitement. On Friday a true BBH legend left the building and as @jeremyet mentioned in his farewell post, he handed over the precious keys to this blog. I promised

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Imagination, rekindled

Author, Kendra Salvatore, Strategy Director BBH NY A couple of weeks ago I had the privilege of attending

Don’t Be Boring

Written by Phil Shipley, Annie Little and Josephine Kiernan Everyone knows that other people’s dreams are boring, but