BBH – Labs

October 18, 2018

HOW TO WIN AN IPA EFFECTIVENESS AWARD (IN 24 SIMPLE STEPS)

Tom Roach, multiple Gold IPA Effectiveness Award winner and head of effectiveness at BBH, the IPA’s Effectiveness Company of the year 2018, gives some simple, practical tips on how to succeed in advertising’s most rigorous effectiveness awards. Writing an IPA Effectiveness Awards entry is probably the hardest thing you can do in advertising. 4000 people have climbed Everest. But only about...

creativity/data/Effectiveness/strategy Comments: 0

October 12, 2018

DOES YOUR STRATEGY EVEN LIFT BRO?

As well as winning Agency Of The Year, we were delighted to pick up the IPA Effectiveness Grand Prix last week writes Will Lion, Managing Partner, Strategy and author of the winning Audi paper as he explains how weights and sweat might have helped. When you win an IPA Grand Prix for Effectiveness you get a lot of messages asking...

advertising/Effectiveness Comments: 0

October 8, 2018

FAME FACTORY: STRATEGY IS TIMELESS BUT EXECUTION MUST BE TIMELY.

Earlier this year I went to Bucharest to attend the tech conference icee.fest. I saw some fairly breathtaking presentations from production companies Happy Finish and Hammerhead, on the capabilities of VR, AR and AI. If you want to see how this tech is impacting creativity (as opposed to just hear these buzzwords being thrown around the ad industry…) I’d recommend you go...

advertising/creativity/culture Comments: 0

September 28, 2018

UNLEARNING ‘ME.’ JAMES SOWDEN’S 10 YEARS AT BBH SINGAPORE.

Most Western thinking ignores the fact that 70% of the world’s population live in collective societies, writes James Sowden, reflecting on his tenure as Managing Partner at BBH Singapore. Last week was my ten year anniversary at BBH Singapore. I should write a book about what I’ve learned, but I probably won’t. Instead I’ve sketched out a few lessons that I’ve learned...

advertising/Asia/BBH/Singapore Comments: 0

September 5, 2018

WE ARE IN AN EFFICIENCY BUBBLE

Following on from Thomas Wagner’s piece on the race to efficiently average 15 seconds ads, it seems marketing as a whole is in an efficiency bubble, writes Will Lion, BBH London’s Head of Strategy 2015-2018 and now Head of New Products. Be careful in the funnel where you focus Modern marketing is defined by perfection of means and confusion of...

Business/Marketing Comments: 6

August 20, 2018

THE FUTURE OF STRATEGY: BE LESS COMPLICATED

WARC’s 2018 Future of Strategy report, based on a global survey of senior strategists, reveals a discipline in need of direction and interpretation as competition for strategic services is growing, writes Ben Shaw, Head of Strategy at BBH London. N.C. Wyeth The Discoverer, 1926 When Europeans set sail for the New World, there were two key tasks explorers needed to plan for:...

strategy Comments: 4

August 13, 2018

SOMETHING IN THE AIR: WILL LION & LILLI ENGLISH ON CONTEXT AND LEADERSHIP

Writing the last instalment in this series of leadership advice for a Head of Strategy is not unlike the feeling we had taking on the department a few years ago. We were keenly aware that we were standing on the shoulders of giants. And that’s a nice feeling. We felt we could see much further for talking to and learning...

Leadership/strategy Comments: 0

August 7, 2018

99 REASONS WHY SXSW IS MORE IMPORTANT THAN CANNES

There’s chatter around the industry that the allure of SXSW has disminished over the years, that there aren’t the same product launches and the real tech chat has gone elsewhere. At the same time Publicis Groupe ignited a backlash against Cannes as a money grabbing escapade on the French riveriera. So in a fight to the death, why should we...

sxsw Comment: 1

July 12, 2018

THE WORLD CUP OF ADVERTISING BOOKS

There are so many must-read advertising books. The subjects range from creativity to behavioural economics, strategy, divergent thinking, problem solving, social anthropology, marketing science, customer insight… the list goes on and on. In fact there are even so many lists of must-read advertising books that the lists go on and on. Exhausted from these never-ending reading lists, Lucian, Harry and Tom decided...

advertising/Books Comments: 15

July 9, 2018

THE BRAVE NEW WORLD OF WELL BRANDED, RATIONAL, FORGETTABLE, 15 SECOND PRODUCT ADVERTISING.

Short formats are a brilliant addition to our creative arsenal, but the discussion around them is promoting a race to average, writes Thomas Wagner, Planning Director at BBH Singapore. There is a convincing body of research showing that on average 15 second TV ads are as effective as 30 second TV ads on a number of metrics, such as advertising...

creativity/media/research Comment: 1

July 2, 2018

THE JEAN BRODIE SCHOOL OF PLANNING LEADERSHIP

Jim Carroll, former Chairman & Head of Strat at BBH London, returns to Labs once more, this time to offer Ben Shaw leadership advice in this ongoing series. We highly recommend that you also visit Jim’s blog where he writes once a week. I am in the business of putting old heads on young shoulders, and all my pupils are the crème de la crème....

Leadership Comments: 0

June 27, 2018

GARETH LIKES TO PARTY

This world cup has had everything so far. Goals, upsets, VAR, last minute winners, diving and obscenities from Maradonna. But we all know that every world cup needs a World Cup Anthem. Step in Fred Rodwell, creative at BBH, with an absolute CHOON.

creativity Comments: 0