Is it time to give your brand a voice?
BBH Labs interview with Marcel Kornblum, Head of Creative Technology, BBH London Voice is one of the big →
WHY EXACTLY WAS THAT AD SO GOOD?
Written by: Lucian Trestler, Strategist BBH London As our last post hinted at, we’re getting a little obsessed with feeling here at BBH. Nigel Bogle has always said ‘sell through the heart’. We’ve always known it. The problem with feeling is it can get a little vague – make people happy. Make people cry. But →
FEELING GOOD ABOUT MARKETING’S FUTURE
Written by: Lilli English & Will Lion (Heads of Strategy, BBH London) Here’s a useful squiggle. It’s a model of how things change. For the last few years it’s felt like we’ve been in the cauldron: a bubbling, unpleasant mix of low client and marketing confidence; a procurement culture that sees our services in the same →
Can we really make a difference?
Written by Lilli English (Head of Strategy, BBH London) I woke up in the early hours of Wednesday →
What’s next?
That is the question that BBH Labs has always asked. When I walked into the office this morning, I felt a sense of nervousness but also excitement. On Friday a true BBH legend left the building and as @jeremyet mentioned in his farewell post, he handed over the precious keys to this blog. I promised →
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Author, Jeremy Ettinghausen, Innovation Director, BBH Labs & BBH London 410 Gone Indicates that the resource requested is no longer available and will not be available again. This should be used when a resource has been intentionally removed and the resource should be purged. Upon receiving a 410 status code, the client should not request →
Imagination, rekindled
Author, Kendra Salvatore, Strategy Director BBH NY A couple of weeks ago I had the privilege of attending →
Don’t Be Boring
Written by Phil Shipley, Annie Little and Josephine Kiernan Everyone knows that other people’s dreams are boring, but →
Bits to Blogs to Bots – Goodbye from @Melex
A few weeks ago Mel Exon (yes, that @melex), BBH Labs co-founder and BBH London MD, broke the news that she was leaving the Black Sheep pastures for, er, pastures new. It’s taken us a while to get over the trauma but we’ve managed to prise this piece from her, covering Labs, nineteen years at →
The End of Words? Let’s Hope Not
Author, Jeremy Ettinghausen, Innovation Director, BBH Labs and BBH London Working at Penguin Books in 2000 I recall plenty of excitement about a brand campaign featuring black-and-white documentary photography with the caption ‘be here’ in Penguin orange. The striking images and absence of any actual books certainly made the work stand out from the mass of →
Brexit, or What Happens When You Don’t Have Big Ideas
Author, Richard Cable, Content Director, BBH London There’s a post being shared on social media that shows a scene of Armageddon under the legend ‘If we leave the EU’. Beneath it is an identical image under the legend ‘If we remain in the EU’. It’s a perfect expression of the dire predictions emanating from both →