BBH

The sacred creative brief. The piece of thinking that unlocks everything. Why do only planners and creatives see it? Why don’t the clients or media agency see it? BBH legend Nick Kendall asks whether an ‘Ideas’ brief for all is the answer. The Creative Brief as a Sacred Text In my old world of account planning the creative brief is something...

Last month we hosted an APG event for young strategists titled “How to speak to Creatives”. As diligent planners we thought it best to speak to the subjects in question and so got BBH Associate Creative Director Fred Rodwell to speak. We warn you, we specifically briefed him to be provocative, to antagonise the audience so as they could identify...

Despite what the title may lead you to think, this paper isn’t yet another plea for greater recognition of the economic contribution of Britain’s co-called ‘creative industries’. Important though they are to the national economy, Downton Abbey, WPP and Roots Manuva are perfectly capable of taking care of themselves, thank you very much. Instead, this essay frames a broader-ranging proposal...

Are we challenging ourselves with the biggest questions? That was provocation from John Harrison when he ignited fierce competition amongst the BBH London strategy department with a challenge to save the nation. Sir John Hegarty often says “Do interesting things and interesting things will happen to you”. So with that in mind, all the Strategists at BBH were encouraged to...