BBH

Despite what the title may lead you to think, this paper isn’t yet another plea for greater recognition of the economic contribution of Britain’s co-called ‘creative industries’. Important though they are to the national economy, Downton Abbey, WPP and Roots Manuva are perfectly capable of taking care of themselves, thank you very much. Instead, this essay frames a broader-ranging proposal...

Are we challenging ourselves with the biggest questions? That was provocation from John Harrison when he ignited fierce competition amongst the BBH London strategy department with a challenge to save the nation. Sir John Hegarty often says “Do interesting things and interesting things will happen to you”. So with that in mind, all the Strategists at BBH were encouraged to...