WHY NEEDY BRANDS WILL NEVER MAKE GREAT ENTERTAINMENT
Great entertainment is transgressive. It breaks the rules and provokes your emotions. Brands must overcome their need to be liked and challenge their audiences if they want to create entertainment that truly impacts culture, writes Richard Cable, Editorial Director at BBH London. If great advertising and great entertainment have one thing in common, it’s that they →
What’s love got to do with it?
By Thomas Wagner Brand love should be dead. Byron Sharp and the Ehrenberg Bass Institute should have seen →
Labs goes global
A few months ago we asked ourselves what might come next for BBH Labs. Well, it might have taken →
WHY EXACTLY WAS THAT AD SO GOOD?
Written by: Lucian Trestler, Strategy Director, BBH London As our last post hinted at, we’re getting a little obsessed with feeling here at BBH. Nigel Bogle has always said ‘sell through the heart’. We’ve always known it. The problem with feeling is it can get a little vague – make people happy. Make people cry. →
FEELING GOOD ABOUT MARKETING’S FUTURE
Written by: Lilli English & Will Lion (Heads of Strategy, BBH London) Here’s a useful squiggle. It’s a model of how things change. For the last few years it’s felt like we’ve been in the cauldron: a bubbling, unpleasant mix of low client and marketing confidence; a procurement culture that sees our services in the same →
GRIME, GAMING & KFC
At first glance these may look like three separate entities, but look a little closer into youth culture →
Making the Right Magic Win
A BBH LA POV on Trump’s America and the post-truth media world. If you’ve read Paul Feldwick’s latest book retracing →
Foresight, Hindsight & Insight
It is sadly ironic that The Simpsons predicted the outcome of the presidential election 16 years ago, while almost all of the polls and predictions run by the media just before the 8th November 2016 were wrong. Again, I might add, having experienced a very similar phenomenon just a few months ago following the Brexit →
error 410 Gone
Author, Jeremy Ettinghausen, Innovation Director, BBH Labs & BBH London 410 Gone Indicates that the resource requested is no longer available and will not be available again. This should be used when a resource has been intentionally removed and the resource should be purged. Upon receiving a 410 status code, the client should not request →
Imagination, rekindled
Author, Kendra Salvatore, Strategy Director BBH NY A couple of weeks ago I had the privilege of attending →