HOW TO WIN AN IPA EFFECTIVENESS AWARD (IN 24 SIMPLE STEPS)

Tom Roach, multiple Gold IPA Effectiveness Award winner and head of effectiveness at BBH, the IPA’s Effectiveness Company of the year 2018, gives some simple, practical tips on how to succeed in advertising’s most rigorous effectiveness awards. Writing an IPA Effectiveness Awards entry is probably the hardest thing you can do in advertising. 4000 people have climbed Everest. But only about...

FAME FACTORY: STRATEGY IS TIMELESS BUT EXECUTION MUST BE TIMELY.

Earlier this year I went to Bucharest to attend the tech conference icee.fest. I saw some fairly breathtaking presentations from production companies Happy Finish and Hammerhead, on the capabilities of VR, AR and AI. If you want to see how this tech is impacting creativity (as opposed to just hear these buzzwords being thrown around the ad industry…) I’d recommend you go...

UNLEARNING ‘ME.’ JAMES SOWDEN’S 10 YEARS AT BBH SINGAPORE.

Most Western thinking ignores the fact that 70% of the world’s population live in collective societies, writes James Sowden, reflecting on his tenure as Managing Partner at BBH Singapore. Last week was my ten year anniversary at BBH Singapore. I should write a book about what I’ve learned, but I probably won’t. Instead I’ve sketched out a few lessons that I’ve learned...

THE WORLD CUP OF ADVERTISING BOOKS

There are so many must-read advertising books. The subjects range from creativity to behavioural economics, strategy, divergent thinking, problem solving, social anthropology, marketing science, customer insight… the list goes on and on. In fact there are even so many lists of must-read advertising books that the lists go on and on. Exhausted from these never-ending reading lists, Lucian, Harry and Tom decided...