The Case for Content

In last week’s Campaign, venerable ad-man Dave Trott launched a salvo aimed at ‘content’, the word and the

Medium Well Done

A little over a month ago we published our first post on Medium, the first platform we are

BBH goes Back to the Future

October 21, 2015 is the date of BBH’s digital expo, SXW1 (yes, a terrible pun-slash-homage to SXSW, based on our postcode in London) and this year we’re going Back to the Future. Some of us are old enough to be obsessive fan girls and fan boys of the film and the date on the clock in Doc Brown’s DeLorean

The Nine Nos of Innovation

Last week I spent two days at the glorious British seaside, attending and speaking at Silicon Beach in Bournemouth.

Common Sense, Dancing

Author, Agathe Guerrier, Head of Strategy, BBH Labs and BBH London What happens when you cram the Crème de la Crème of contemporary marketing thinking into the RSA, in front of an audience of senior agency planners (and a few clients)? Heated intellectual debate and a widespread sense of existential industry angst, that’s what. On

Introducing The Publishing Laboratory

Author: Jeremy Ettinghausen, Innovation Director, BBH London & Labs Blogging has been good for us and good to us. Since launching this blog in 2009 we’ve published hundreds of posts, read thousands of comments, engaged in dozens of great conversations and made many new friends. Of course we’ve also been DDoS’d, hacked and spammed, but that’s

Joyful and Extraordinary, meet Dismal and Mundane

With it’s gleeful puncturing of the tropes of advertising – a world where families chuckle around the breakfast table and where it is always golden hour – the promo for Banksy’s ‘bemusement park’ might just be the most interesting piece of marketing of the year so far. Given his disdain for advertising and his skill in the

Don’t Discount the Present

Occasionally there’s an piece of writing and thinking so full of interesting, smart, provocative thoughts that my screen

What We’re Reading – Summer Special

As a refugee from the genteel world of publishing, it’s been a pleasant surprise to realise that my colleagues are actually a seriously literary bunch, with a varied taste in books of all shapes and sizes. So here’s this month’s BBH reading pics, featuring narco-thrillers, classic fiction, philosophy, social commentary and, to kick off, the superest of superheroes.

Create Memories, Not ‘Stuff’

“People will forget what you say, people will forget what you did, but people will never forget how

What’s in a Name?

Author: Jeremy Ettinghausen, Innovation Director BBH London & Labs When a few of us were sitting around talking about a film we’ve just produced for Virgin Media we agreed on two things. Firstly, we all really like it. Secondly, none of us know exactly what it is, or what to call it. “Throughout the ancient

Barclays Premier League 2014/15 – a Social League Table

Author: Jamie Watson, Strategist BBH London & BBH Sport Imagine if your brand’s fans, or at least customers,