BBH

THE CLASSIC BIT OF FEEDBACK THAT ALL CREATIVES HATE TO HEAR. THE LOGO. HIDING IN THE CORNER, ONLY POPPING UP AT THE END, CHEEKILY HIDDEN ON THE APP. IF WE ALL BELIEVE BRANDS ARE MEMORY STRUCTURES BUILT-IN PEOPLE’S HEADS, THEN ARE LOGO’S THE GOLDEN NUGGET HIDDEN IN EVERYONE’S SKULLS? MEL ECKERSLEY MAKES THE CASE WE SHOULD EMBRACE THE LOGO, EMBRACE...

EMPATHY. THE KEY SKILL OF A PLANNER. THE KEY SKILL OF ANYONE IN ADVERTISING WHO NEEDS TO GET UNDER THE SKIN OF THEIR AUDIENCE. JUST THIS WEEK WE’VE SEEN THE BRILLIANT ANDREW TENZER AND REACH RELEASE A REPORT ON HOW LITTLE EMPATHY AND UNDERSTANDING WE HAVE AS AN INDUSTRY. BBH STRATEGY DIRECTOR DEAN MATTHEWSON HAS LITTLE EMPATHY FOR THAT. The...

PRIDE. ANOTHER OPPORTUNITY FOR THE PURPOSE WHALE TO BREACH INTO THE WORLD OF MARKETING AND MAKE WAVES IN CULTURE. WHEN THE RAINBOW IS SPLASHED EVERYWHERE, DOES IT MAKE THE SAME IMPACT? AND JUST BECAUSE YOU CAN RAINBOW, DOES IT MEAN YOU SHOULD? KEVIN MA AND JOON PARK SAY LOVE IS LOVE, NOT A CASH GRAB… In 2014, when same-sex marriage...

ADVERTISING IS OBSESSED WITH EVERYTHING NEW, CAN WE LOOK BACK TO LOOK FORWARD? ADVERTISING IS OBSESSED WITH EVERYTHING IN THE ANGLOSPHERE, CAN WE LEARN FROM OTHER CULTURES? STEFANO ORANSKY CALLS FOR A RETURN TO THE MORE ROMANTIC ERA AND STYLE OF HIS HOMELAND, QUESTIONING IF WE AREN’T ENTERTAINING THEN WHAT ARE WE DOING? Can you imagine a place where a...

The sacred creative brief. The piece of thinking that unlocks everything. Why do only planners and creatives see it? Why don’t the clients or media agency see it? BBH legend Nick Kendall asks whether an ‘Ideas’ brief for all is the answer. The Creative Brief as a Sacred Text In my old world of account planning the creative brief is something...

Last month we hosted an APG event for young strategists titled “How to speak to Creatives”. As diligent planners we thought it best to speak to the subjects in question and so got BBH Associate Creative Director Fred Rodwell to speak. We warn you, we specifically briefed him to be provocative, to antagonise the audience so as they could identify...

Despite what the title may lead you to think, this paper isn’t yet another plea for greater recognition of the economic contribution of Britain’s co-called ‘creative industries’. Important though they are to the national economy, Downton Abbey, WPP and Roots Manuva are perfectly capable of taking care of themselves, thank you very much. Instead, this essay frames a broader-ranging proposal...

Are we challenging ourselves with the biggest questions? That was provocation from John Harrison when he ignited fierce competition amongst the BBH London strategy department with a challenge to save the nation. Sir John Hegarty often says “Do interesting things and interesting things will happen to you”. So with that in mind, all the Strategists at BBH were encouraged to...