WHY NEEDY BRANDS WILL NEVER MAKE GREAT ENTERTAINMENT

Great entertainment is transgressive. It breaks the rules and provokes your emotions. Brands must overcome their need to be liked and challenge their audiences if they want to create entertainment that truly impacts culture, writes Richard Cable, Editorial Director at BBH London. If great advertising and great entertainment have one thing in common, it’s that they

What’s love got to do with it?

Brand love should be dead. Byron Sharp and the Ehrenberg Bass Institute should have seen to that. But

Labs goes global

A few months ago we asked ourselves what might come next for BBH Labs. Well, it might have taken

Is it time to give your brand a voice?

BBH Labs interview with Marcel Kornblum, Head of Creative Technology, BBH London Voice is one of the big technological themes of 2017 and with Amazon now claiming that ‘Alexa’s speech is protected by the First Amendment’, it is time to listen in to the conversation around voice. Bots are already a channel that brands are

HOW TO GET CHIPPED UP. A CRASH COURSE IN BIOHACKING.

It’s a rainy Tuesday afternoon in Soho. I am at a cafe, waiting to interview a guy called Lee Porte. We have never met before, but I immediately recognise him. Lee immediately strikes you as as the archetypical geek – long hair, big beard, Mr. Robot T-shirt, an extremely nice guy. He also has a

GRIME, GAMING & KFC

At first glance these may look like three separate entities, but look a little closer into youth culture

Making the Right Magic Win

A BBH LA POV on Trump’s America and the post-truth media world. If you’ve read Paul Feldwick’s latest book retracing

Can we really make a difference?

Written by Lilli English (Head of Strategy, BBH London) I woke up in the early hours of Wednesday

What’s next?

That is the question that BBH Labs has always asked. When I walked into the office this morning,

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Imagination, rekindled

Author, Kendra Salvatore, Strategy Director BBH NY A couple of weeks ago I had the privilege of attending