THE OVERFITTING PARADOX: TOO MUCH OF A GOOD THING
CHARLES GOODHART FAMOUSLY SAID: “WHEN A MEASURE BECOMES A TARGET, IT CEASES TO BE A GOOD MEASURE.” OVERFITTING, DATA STRATEGIST […]
The Advertising Superpower: The Ability to Normalise
FATIMA KRIED, ASSISTANT PRODUCER AT BBH LONDON, DELVES INTO ADVERTISING’S SMOKY PAST TO FIND HOPE FOR ITS FUTURE. As a […]
SELL TO HELP, NOT TO MOVE PRODUCT: MARKETING IN THE TIME OF COVID-19
Covid-19 represents a humanitarian challenge that is unprecedented in recent times. How can brands stay trading, stay helpful and emerge […]
ADVERTISING 101: PRODUCT DEMONSTRATIONS WITH AN EMOTIONAL TWIST
HAS THE INDUSTRY FORGOTTEN THAT EMOTION IS THE TOOL, NOT THE OBJECTIVE? ROBERT MEIKLEJOHN, SENIOR STRATEGIST, LAYS OUT THE CASE […]
AGENCY STRATEGISTS: A FIELD GUIDE
RICHARD MADDEN, GROUP STRATEGY DIRECTOR AT BBH LONDON, PRESENTS THE ESSENTIAL FIELD GUIDE TO ADVERTISING PLANNERS. Long experience has taught […]
HAPPY INTERNATIONAL STRAIGHT, WHITE WOMEN’S DAY
THE INDUSTRY HAS COME A LONG WAY IN HOW IT REPRESENTS STRAIGHT, WHITE WOMEN, BUT IT STILL HAS A BLINDSPOT […]
NOTHING’S GREAT ABOUT BRITAIN AND OTHER THINGS WE CAN LEARN FROM SLOWTHAI
HOW DID SLOWTHAI, A RELATIVE UNKNOWN, MASTERMIND THE MOST DISRUPTIVE ALBUM LAUNCH OF 2019? THANDI MBIRE, STRATEGIST AT BBH LONDON, […]
DAD-DANCING INTO IRRELEVANCE: HOW BRANDS LOST TOUCH WITH THE CULTURAL ZEITGEIST
BRANDS ARE RAPIDLY HEADING TOWARDS TOTAL IRRELEVANCE. HOW DO WE TURN THIS MESS AROUND? ACCOUNT DIRECTOR, JOSH MORGAN, SETS OUT […]
How Nick Kamen improved my Saturday afternoons
IN AN ODE TO PRICE INELASTICITY, John Harrison, EFFECTIVENESS LEAD AT BBH LONDON, LOOKS BACK AT HOW LEVI’S MADE PAYING […]
SUCK MY DECK: WHY WE SHOULD END THE TYRANNY OF THE ‘SLIDE’
HOW CAN A SUPPOSEDLY CREATIVE INDUSTRY BE DICTATED BY A MEDIUM THAT BROADCASTS POINT AFTER POINT ON SLIDE AFTER SLIDE […]
The Long and Short of Chinese Propaganda
What can we learn from the world’s greatest propagandists? Tobias Wacker, Planning Director of BBH China, explores how China’s propaganda […]
SHOULD TV ADVERTISING BE LEFT BEHIND IN THE LAST DECADE?
DON’T BELIEVE THE HYPE – BELIEVE THE FACTS. TV ISN’T GOING ANYWHERE, WRITES JOHN HARRISON, GROUP STRATEGY DIRECTOR AND EFFECTIVENESS […]