What We’re Reading – Summer Special
As a refugee from the genteel world of publishing, it’s been a pleasant surprise to realise that my colleagues are actually a seriously literary bunch, with a varied taste in books of all shapes and sizes. So here’s this month’s BBH reading pics, featuring narco-thrillers, classic fiction, philosophy, social commentary and, to kick off, the superest of superheroes. →
Create Memories, Not ‘Stuff’
“People will forget what you say, people will forget what you did, but people will never forget how →
What’s in a Name?
Author: Jeremy Ettinghausen, Innovation Director BBH London & Labs When a few of us were sitting around talking about a film we’ve just produced for Virgin Media we agreed on two things. Firstly, we all really like it. Secondly, none of us know exactly what it is, or what to call it. “Throughout the ancient →
What Platform, Which Brand?
Author: Damola Timeyin, Social Strategist BBH London Every year arrives with a glut of predictions about which technologies →
21st Century Strategy, or the Art of Travelling without a Map
A couple of weeks back, I was invited to speak at the APG’s first Noisy Thinking event of →
Inspired in Austin
Authors; a crack team of roving reporters, on the ground in Austin, Tx SXSW isn’t just about tacos, BBQ and Shiner and to ensure that the lucky BBHers who were out there knew that, we asked them to send us a quick note about the best thing they saw and heard in Austin. These are →
For those about to rock
Author: Mel Exon, Managing Director BBH London and Co-Founder, BBH Labs Keep Austin Weird … is a phrase →
Designing for Attention
Author: Shib Hussain, Strategist, BBH London The competition for user attention. (Image courtesy of College Humour) Attention as →
Back to the Future 2015
In the January edition of Marketing Magazine BBH London Managing Director and Labs Co-Founder Mel Exon highlighted ten tech trends that marketers could be usefully thinking about for 2015. The original article appeared here on 07.01.15. Another year, another slew of new technology jargon undoubtedly on its way to a tablet near you. With that in mind, here’s a →
Deluxe Disruption
In his essay Software is Eating the World, Marc Andreesen listed a whole bunch of industries whose business →