BBH – Labs

July 12, 2018

THE WORLD CUP OF ADVERTISING BOOKS

There are so many must-read advertising books. The subjects range from creativity to behavioural economics, strategy, divergent thinking, problem solving, social anthropology, marketing science, customer insight… the list goes on and on. In fact there are even so many lists of must-read advertising books that the lists go on and on. Exhausted from these never-ending reading lists, Lucian and Harry...

advertising/Books Comments: 4

July 9, 2018

THE BRAVE NEW WORLD OF WELL BRANDED, RATIONAL, FORGETTABLE, 15 SECOND PRODUCT ADVERTISING.

Short formats are a brilliant addition to our creative arsenal, but the discussion around them is promoting a race to average, writes Thomas Wagner, Planning Director at BBH Singapore. There is a convincing body of research showing that on average 15 second TV ads are as effective as 30 second TV ads on a number of metrics, such as advertising...

creativity/media/research Comments: 0

July 2, 2018

THE JEAN BRODIE SCHOOL OF PLANNING LEADERSHIP

Jim Carroll, former Chairman & Head of Strat at BBH London, returns to Labs once more, this time to offer Ben Shaw leadership advice in this ongoing series. We highly recommend that you also visit Jim’s blog where he writes once a week. I am in the business of putting old heads on young shoulders, and all my pupils are the crème de la crème....

Leadership Comments: 0

June 27, 2018

GARETH LIKES TO PARTY

This world cup has had everything so far. Goals, upsets, VAR, last minute winners, diving and obscenities from Maradonna. But we all know that every world cup needs a World Cup Anthem. Step in Fred Rodwell, creative at BBH, with an absolute CHOON.

creativity Comments: 0

June 25, 2018

SELLING TO MACHINES, OUR NEXT CUSTOMER.

Will Artificial Intelligence take all the jobs in advertising? Not if we get better at what we do. We must use our creativity and open our hearts to understand the Machines, writes Pelle Sjoenell, Worldwide Chief Creative Officer of BBH. Image from Blade Runner 2049 Today, if you need toilet paper quickly you can say, “Alexa I really need toilet...

advertising/AI Comments: 2

June 18, 2018

PEOPLE PEOPLE PEOPLE. NICK KENDALL ON HOW TO LEAD.

‘As I get older, the more old cliches reveal their old truths. Sorry Ben, but my one piece of advice to you therefore, is a cliché – people, people, people’, writes Nick Kendall, former Head of Strategy at BBH, in our ongoing series where Ben Shaw asks for leadership advice. As the robots take over, as data becomes the new...

advertising/Leadership/Nick Kendall/strategy Comment: 1

June 4, 2018

THE LONG AND THE SHORT OF IT needs THE WRONG AND THE SHIT OF IT

We’ve built a marketing culture that’s obsessed with aping winners and sweeps failure under the carpet. Our industry’s effectiveness bible, The Long And The Short Of It, is a huge compilation of lessons from winners, yet it’s in the losers that we can best understand success, writes Harry Guild, data strategist at BBH London If you judge life by longevity, Dorothy...

advertising/data Comments: 12

May 22, 2018

MAKING GREAT ADVERTISING IS REALLY SIMPLE. IT’S ALSO REALLY HARD.

by Lucian Trestler Before I worked in advertising I thought it’d be the easiest job in the world. I thought that because 99% of ads are shit, all you need to do to be successful is be like the not-shit 1%. That is to say be emotional, be punchy, be provocative, be…. anything, just be different to the boring boring...

advertising/BBH Labs/creativity/data/strategy/UX Comments: 7

May 9, 2018

MANAGING THE UNMANAGEABLES. TIPS FROM AG, HEAD OF STRATEGY AT BBH LA.

Leading a team of strategists is the ultimate torture test of your management skills. Imagine a gaggle of introverted, smart, and hyper-critical individuals whose default setting is to judge you unworthy of their time. I like to think that once you’ve managed strategists, you can manage anything, writes AG Head of Strategy at BBH LA. Picture from 2000 EDS commercial...

advertising/strategy Comments: 0

May 3, 2018

WHAT THE FUCK IS GDPR?

In this episode we nerd out on GDPR, the data regulation revolution that is set to have a gigantic impact on the relationship between brands and consumers in the UK. ‘Get it wrong and you could be fined up to 20mil euros or 4% or a firm’s global turnover, the board could even go to jail.’ And yet it still seems to...

advertising/data Comment: 1

April 23, 2018

ARTICULATE ANGER

Jim Carroll, former Chairman of BBH, returns to Labs for this sharply observed guest post about ‘Hope to Nope: Graphics and Politics 2008-18’ at the Design Museum. We highly recommend that you also visit Jim’s blog where he writes once a week. 3 May 2018 I recently attended an exhibition reviewing the relationship between graphics and politics over the last...

BBH Labs/design/Jim Carroll/Justice4Grenfell Comments: 3

April 16, 2018

THE WORST OF TIMES, THE BEST OF TIMES. (OR HOW I GOT MADE HEAD OF STRATEGY AND ALL I GOT WAS THIS LOUSY INDUSTRY LANDSCAPE.)

Ben Shaw calls for a more diverse, more questioning, more antagonising and above all – louder department, as he takes over as Head of Strategy at BBH London. ...

strategy Comments: 6