BBH
_labs
R&D_ZAGS_FOR_THE_CREATIVE_INDUSTRY
51.51269, -0.13962
Latest Labs
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Has Marketing Stopped Loving Men?
19/06/2025
BBH's very own Hugh Kupfer explores how to navigate the new frontiers of online masculinity.
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Rescue Your Attention Span
31/03/2025
Screens have killed our attention spans. But, writes Ellie Harrison, student at Leeds Art University, they could also save them.
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Help! Robots are stealing my brain
24/03/2025
How will we save the creative industries from AI? Chris Aschmann, student at Leeds Arts University, has a surprisingly simple solution.
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Off Track: How Social Killed Running
28/11/2024
Running culture has never felt more commercial, or more performative, argues BBH London’s Pip Michell. It’s time for brands to bring it back to basics.
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Sex Positivity: Where Are All The Brands?
21/10/2024
Sex Positivity is sweeping through culture. But there’s a resounding silence from brands, argues BBH London Strategy Director Ally Waring.
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Sport Is For Everyone. Winning Isn't.
22/07/2024
Will Roscoe, Senior Data Strategist at BBH London, urges marketers to rediscover the joy of competition.
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Women's Football: Catch Up or Get Caught Sleeping
28/06/2024
The fandom is growing. But the industry isn’t keeping up, argues Meg Anderson.
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Winning the Health Info War
17/05/2024
Social media is dripping with misinformation. Mischa Christie has some advice for brands.
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Decoding K-Pop Magic
27/03/2024
Shreya Jayanna, Social Account Executive with BBH London, reveals how clever marketing tactics helped K-Pop grow into a global cultural phenomenon.
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Dear Planning. Happy 50th.
20/03/2024
This month, Stephen King’s JWT Planning Guide turns 50. And with it, writes Joe Burns, so does the entire specialism as we know it.