BBH – Labs

April 10, 2019

THE BUSINESS CASE FOR CREATIVITY

Tom Roach, BBH’s effectiveness head, was asked by Thinkbox to present the business case for creativity at their spring event. Inspired by Thinkbox’s own nickable slides, here’s the nickable presentation he gave, bringing together the best evidence for the value of creativity in marketing communications. DECK HERE

advertising/creativity/Effectiveness Comments: 0

April 1, 2019

MUMPOSTER SYNDROME

A woman. In her early 30s. Knocked up. I mean, that’s the three big advertising no-no’s right there. I was done for. Or was I? Writes Claire Becker, Copywriter at BBH London. It’s a thing. And I’ve got it. I’d read so many horror stories about babies destroying women’s careers – that I was fully expecting my baby to do...

Uncategorized Comments: 0

March 20, 2019

THE STUPIDITY OF SAMENESS AND THE VALUE OF DIFFERENCE.

Tom Roach, BBH London’s Head of Effectiveness, discusses the importance of difference in business, marketing and creativity and shares some key data to help you avoid drowning in the ‘sea of sameness’. Sameness is commercial suicide – whether your chosen way of being different is differentiation or distinctiveness[1] or like me you’re a cakeist and would ideally want both. Yet...

advertising/BBH/Brands/Effectiveness Comment: 1

March 18, 2019

FORGET MAKING ADS. WE’VE MADE A REALITY SHOW TO SELL BRAND PARTNERSHIPS.

In a fragmented media world, we’re experimenting with a new model – creating an agency owned Entertainment IP that can be monetised through brand partnerships, is this the new frontier? Asks Jet Wong, Strategy Director at BBH Shanghai Gen Z, or more accurately, the ‘Post-95’ generation, have the fastest growing spending power in China. They are also immersed in a...

advertising/China/entertaiment Comments: 0

March 8, 2019

ARE YOU BORED OF FEMINISM?

Gender parity in the workplace may not be a new idea, but that doesn’t mean it’s not a radical one, write Sofia Bodger and Clémence Lépinard, Strategists at BBH London. At the end of last year, the BBH Strategy department was put to the test and asked to enter the IPPR Economics Prize (much more detail on that and our...

economics/Feminism Comment: 1

February 28, 2019

THERE SHOULD BE TAMPONS ON HYPEBEAST

Hype creates inordinate value. If a brick can have a resale value of $1,000, why don’t we apply the principles of hype culture to more products? asks Mara Dettmann, Editor at BBH London There’s something inherently magical about working in advertising: at the core of it, it’s our job to create value – at times seemingly from nothing. At...

advertising/Brands/Hype/Uncategorized Comments: 0

February 19, 2019

THE TECHNIK IS NOTHING IF YOU DON’T FEEL THE VORSPRUNG

We’ve expanded our 37 year-old relationship with Audi by being asked to reimagine their complete digital experience. Our approach was to add the feeling of Vorsprung to the experience, not just make the Technik slicker, write Will Lion and Lilli English, Managing Partners, BBH. Emotion works. We all know that. But 2 years ago when we took on the Head of...

creativity/design/digital/luxury Comment: 1

February 15, 2019

JUSTICE4GRENFELL MAKE A STAND AT LONDON FASHION WEEK

20 months on from the tragedy of the Grenfell Tower fire that claimed 72 lives, nobody has been held accountable, there are still hundreds of towers with flammable cladding, not all families have been adequately rehoused, developers are “consistently ignoring” the London Fire Brigade’s advice that sprinklers are crucial in their buildings and the second half of the inquiry has been...

Uncategorized Comments: 0

February 7, 2019

CRM COULD BE EXCITING

A spoiler-free look at what Bandersnatch, Fortnite and the new era of interactive storytelling in film teaches us about the lost art of CRM, writes Charlotte Tullett, Senior Strategist at BBH London. CRM is often seen as a functional hard-sell tool or a boring customer service channel. Within our industry the shiny elements of ‘customer experience’ and captivating 60 second...

advertising/CRM/entertaiment Comments: 0

January 31, 2019

ADVERTISING NEEDS AUTISM

With only 16 percent of adults with autism in full-time employment, is it time for agencies to open up their doors to the neurodiverse? asks Alice Franklin, Strategy Intern at BBH. Illustration by Asa Nowers. It wasn’t until I was 23 that I was diagnosed with Asperger’s but to be honest, it hardly came as a surprise. About 20 percent...

Autism/Neurodiversity/recruitment Comments: 7

January 23, 2019

THE METHOD IN THE MANTRAS.

BBH loves a mantra. We’ve got quite a few and you hear them often in conversation around the agency, writes Head of Effectiveness, Tom Roach. Mantras are part of our culture but beyond that, they play a role in helping us articulate and share our beliefs with our people and clients. Our founders, like some of the big names before them (Ogilvy, Bernbach,...

advertising/BBH Comments: 0

January 3, 2019

THE TOP 5 MOST READ ARTICLES ON LABS 2018

It’s been another record breaking year for Labs, thank you to all our readers, our followers and our contributors. Below are the top 5 posts for you #ICYMI. This year we turn 10 years old – stay tuned – big things to come. Thanks again, Lucian. #1 Fwd to CEO: THE MOST VALUABLE BUSINESS TOOL EVER INVENTED #2 MOST MARKETING...

2018/advertising/attention/BBH/BBH Labs/Brands Comments: 0