BBH
_labs
R&D_ZAGS_FOR_THE_CREATIVE_INDUSTRY
51.51269, -0.13962
2024
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Off Track: How Social Killed Running
28/11/2024
Running culture has never felt more commercial, or more performative, argues BBH London’s Pip Michell. It’s time for brands to bring it back to basics.
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Sex Positivity: Where Are All The Brands?
21/10/2024
Sex Positivity is sweeping through culture. But there’s a resounding silence from brands, argues BBH London Strategy Director Ally Waring.
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Sport Is For Everyone. Winning Isn't.
22/07/2024
Will Roscoe, Senior Data Strategist at BBH London, urges marketers to rediscover the joy of competition.
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Women's Football: Catch Up or Get Caught Sleeping
28/06/2024
The fandom is growing. But the industry isn’t keeping up, argues Meg Anderson.
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Winning the Health Info War
17/05/2024
Social media is dripping with misinformation. Mischa Christie has some advice for brands.
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Decoding K-Pop Magic
27/03/2024
Shreya Jayanna, Social Account Executive with BBH London, reveals how clever marketing tactics helped K-Pop grow into a global cultural phenomenon.
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Dear Planning. Happy 50th.
20/03/2024
This month, Stephen King’s JWT Planning Guide turns 50. And with it, writes Joe Burns, so does the entire specialism as we know it.
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Selling Weed to Boomers
07/03/2024
Millie Addinall identifies the next big cannabis consumer: baby boomers.
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Every Unplanned Pregnancy Starts with a Penis
06/03/2024
Amy Coggan explores how to market the male contraceptive pill to young men: by embracing their immaturity.
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Bring Back Boredom
04/03/2024
Tate Lampi shares their concept for how Bic could champion the invisible engine of creativity: boredom.
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The Irrelevance of Brand Relevance
26/02/2024
Are we in the business of grabbing attention or being relevant? Joe Burns looks at how our obsession with relevance and relatability is sidelining the more important job: capturing attention.
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Health is Wealth: 2024 Opportunities
06/02/2024
How ‘new year, new me’ is looking for brands in health and wellness according to Chris Ager & Mischa Christe.
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