Our attention span is dying. We are slaughtering it with our obsession with fast paced media.

According to studies by Dr Gloria Mark, just 20 years ago, our attention span was 150 seconds. Today, it’s a mere 47 seconds.

We are addicted to swiping, texting, scrolling. Anything to get that short rush of dopamine, coupled with this extreme anxiety of being out of the loop. Not seeing that latest meme is the end of the world.

Will you even make it through this article?

So how can we encourage audiences to get off their phones and expand their attention span? By making them spend time on a different screen instead.

More than a third of UK adults have given up reading for pleasure. And a third of them said the reason was they had no time.

Yet the average global screen time is 6 hours and 35 minutes. Daily.

Surely in those 6 and a half hours you have time to immerse yourself in a story. One that makes you lose track of time and enjoy the most boring of everyday things.

Public transport is the bane of our existence, constantly flicking between Instagram and TikTok on smelly buses or delayed trains. But, what if you could enjoy it, look forward to your commute, and escape the overcrowded tube. What if you even wished public transport lasted longer?

This could be seen as the gateway to your new addiction, the perfect opportunity to restore your attention span.

Leading to my big idea: Screentime well spent.

Spend free time well by swapping the scrolling on your phone for the swiping on an Amazon Kindle. Making you wish that your bus ride home could be just a couple chapters longer, because let's be honest a good book can be addictive. But at least this is an addiction that improves your attention span, not diminishes it.

Because unlike doom scrolling on TikTok, with Kindle all this swiping is Screentime Well Spent.