Is AI coming for our jobs? Will the robot takeover be Terminator style or like the Matrix?

It’s the question asked by creatives around the world.

Just look at Hollywood. Brady Corbet sparked mass outrage with his use of AI on The Brutalist. James Cameron will open the next Avatar with a disclaimer that “no generative AI was used in the making of this movie.”

But the real danger of AI is in the creative services for small businesses. Where the AI is not being regulated by a creative team but appears to be the one stop solution for businesses.

Instead of commissioning an artist to use their years of experience to create graphics and designs, businesses with one minute research and a 30 second prompt can have 1-4 posters or graphics which they can use without any real limitations.

This makes differentiating real art vs artificially created work even harder. Not just because AI reconfigures almost anything on the internet in minutes, but also because art is subjective.

Just like how Comedian (the banana stuck on the wall) was mistaken as a free snack, it can be just as hard to tell human made art vs mechanical reproductions.

Because of this my idea Nothing Artificial, aims to promote human creativity, using a technology dating back to the 6th millennium BC, the stamp.

This can be added to artwork over a number of different channels enabling artists to authentically prove their work as human. This could be on physical work inside and out of galleries, or in a digital environment like Instagram where artists share and advertise their work.

This stamp might not stop the Terminator but it will enable consumers to make more mindful choices when it comes to who, or what made the art they consume.