BBH

25/06/2018

Will Artificial Intelligence take all the jobs in advertising? Not if we get better at what we do. We must use our creativity and open our hearts to understand the Machines, writes Pelle Sjoenell, Worldwide Chief Creative Officer of BBH

04/06/2018

Our industry’s effectiveness bible, The Long and the Short of It, is a huge compilation of lessons from winners, yet it is in the losers that we can best understand success, writes Harry Guild, strategist at BBH London

22/03/2018

A brand can be a company’s most valuable commercial asset, but persuading CEOs to invest in theirs has never been harder. In an open letter to all CMOs, everywhere, Tom Roach, Managing Partner at BBH, shares key data-points to help them in that task.