Work we like – Nike’s ‘The Game is Never Over’

22nd September 09

Posted by Ben Malbon

Posted in awesomeness, creativity, online video

5 comments

Wonderful lo-fi (yet somehow, strangely hi-fi) work from Nike for their new Patrice Evra football commercial, ‘The Game is Never Over’.

Everything about it is right. Awesome.

5 comments on “Work we like – Nike’s ‘The Game is Never Over’”

1. Anjali Ramachandran Said

   (September 22, 2009 at 11:05 am)

   Awesome, awesome, awesome. Haven’t seen a video game embedded into an ad in this way in ages!

   Reply to this comment
2. Ben Malbon Said

   (September 22, 2009 at 11:10 am)

   It’s great. The ad is made with retro gaming software, not just embedded.

   Reply to this comment
3. The game is never over « DE.BU.TE Said

   (September 22, 2009 at 5:01 pm)

   [...] ( via BBH Labs) [...]

   Reply to this comment
4. You bet the game’s not over « One Size Fits One Said

   (September 24, 2009 at 8:31 am)

   [...] [Via BBH Labs] [...]

   Reply to this comment
5. Crowlow Said

   (September 24, 2009 at 8:56 am)

   Isn’t it actually a bit crap?

   Reply to this comment