However, I have seen this sort of thing very much abused by punters in the past, even by so-called ‘professional’ established companies who should know better.

It all boils down to what value a client will place on the work, and often with services such as copywriting and design, the client is unsure how to value such concepts and copy.

More sophisticated ‘buyers’ may well know the value of the work produced, but may still abuse the ‘pay what you feel like’ proposition.

On the other hand, as long as there are a few caveats in place, then I think it *can* be a great way for anyone new to the industry to get client samples and testimonials.

I wish Hank all the best, and would be really interested to see how his model develops.