Comments on: Will The Web Make Us More Honest?

By: Tom

Tom — Thu, 10 Dec 2009 12:47:45 +0000

This is an issue I’ve been thinking a lot about recently- thanks for the post.

There is certainly evidence some companies are becoming more honest and transparent because of the internet- ASDA installing cameras in their dairy farms, First Direct with their live feed and aggregator showing positive and negative comments, Dell and Zappos on Twitter. For many it seems a way of defining themselves in distrusted and homogenous categories (insurance being the best example).

But then again if you look at Apple, they are phenomenally successful without being in any way honest. They are one of the most secretive companies around and release no information on how their products work.

It seems like the internet makes honesty an all or nothing game. You either submit to it completely and see what happens, or you shut the gates and try not to let any information seep out. I know which one seems like the future.

By: Luiz

Luiz — Thu, 01 Oct 2009 21:51:49 +0000

An example of an honest of the augmented reality in terms of communication. The most Interesting is that it doesn’t make any false or maybe too fantastical impressions of the company.
A brazilian bank Iphone app in AR for the 3GS that can be quite useful for the bank clients.
http://www.youtube.com/watch?v=UIGAkVMre_o

By: Rachel Balik

Rachel Balik — Fri, 18 Sep 2009 20:52:24 +0000

Answering this question means taking into account the way the Internet has changed the meaning of the word “honesty.” Whether it’s on Facebook, Twitter, a blog comment or even in an IM, the Internet allows us to self-create. Simultaneously, when we receive data, we also have to imaginatively interpret things like tone and intention.

There may be more data, but we are sacrificing the readings we get intuitively.

By: west

west — Mon, 14 Sep 2009 13:10:12 +0000

heck, we’re already living out the prophesy.
exhibit A: there’s not a chance people are exaggerating on their CVs like they used to.
exhibit B: how many of us have pulled questionable photos off our Facebook pages in the last year?

By: Olle

Olle — Wed, 09 Sep 2009 14:43:15 +0000

Internet is a freedom fighter itself. People and brands will have to be more honest, open and nice. Yes. And for brands it’s back to building a really great product as advertising can do less (yes, less – but not marketing) to help them. Alan Wolk’s post on magic advertising (http://tangerinetoad.blogspot.com/2009/09/magic-advertising-words.html) hightlights that.

This is what’s going on NOW. Not tomorrow. Transparency and openness/collaboration (a bigger piece in many communication strategies and ideas) is the manifestation, so far, of being more open, nice and behaving nicelly. I think.

By: Marc Solby

Marc Solby — Tue, 08 Sep 2009 16:54:33 +0000

Call display pretty much destroyed all kinds of telephone scams and pranks. Phone is too transparent for immoral (heavy breathers) and many criminal initiatives.

By: Ben Malbon

Ben Malbon — Mon, 07 Sep 2009 12:36:57 +0000

Thanks Chandru – well worth a read, even on the slightly tricky-to-navigate eReader from Times of India. B

By: Walter Naeslund

Walter Naeslund — Mon, 07 Sep 2009 09:37:23 +0000

Some new stuff on the practical use of these theories. Enjoy!

http://walternaeslund.com/the-hangglider-theory-%E2%80%93-how-to-survive-disgusting-dominos-pizza-clips-and-more/

/W.

By: Chandru

Chandru — Mon, 07 Sep 2009 04:33:01 +0000

An interesting article in the Times of India today, about couples having a common personal email, facebook and twitter ID. I guess the fear of getting caught doing soemthing wrong will make most of more virtuous! Check the article out on page 17 of the epaper if the link doesn’t open- http://epaper.timesofindia.com/Daily/skins/TOINEW/navigator.asp?Daily=TOIM&showST=true&login=default&pub=TOI

By: leonardo ross

leonardo ross — Fri, 04 Sep 2009 18:50:55 +0000

i fully agree with what’s said in the article/speech. we will see more of this techno induced honesty as we approach singularity/flat world/one world culture. happy to see more and more people in our industry aware of this. thanks for sharing.