Comments on: Will social media eat itself?

By: Credibility and authority of social media on the decline? (via @egoldstein)

Credibility and authority of social media on the decline? (via @egoldstein) — Wed, 18 Aug 2010 17:44:15 +0000

[...] These findings do not surprise me at all. The reality is that social media provides a platform for self-appointed experts who propogate their opinion across the social media sphere. The more opinions there are, the more social media platforms there are, the more chance that conflicting opinions get juxtaposed, creating uncertainty, therefore bringing into question “expert opinion”. Clipped from bbh-labs.com [...]

By: Scott Cunningham

Scott Cunningham — Fri, 16 Jul 2010 22:19:26 +0000

You had a number of good points. The one that stuck with me and got me thinking was “As the network expands, connections weaken”. This is very true, I relate this to “strong ties” and “weak ties”. Someone may have thousands of followers or friends, but maybe only two that could be called “strong ties” and this is where the trust comes from, not the greater number, “weak ties”

By: How Facebook can kill LinkedIn: Tiered scaling of social networks to combat overfriending | Erica Glasier: Oversocialized!

Mon, 08 Mar 2010 19:29:49 +0000

[...] The best way to look like a superfuturist guru is to predict the demise of the current big thing. Social overload is leading some to wonder if, rather than being the year of ubiquitous social web, 2010 might just be the year social eats itself. [...]

By: James Weddle

James Weddle — Sun, 07 Mar 2010 09:52:05 +0000

“Social media is a tool that enables our marketing strategy. ”

Ding, ding, ding…I agree with you 100%. I think people will realize your point over the next couple of years as they start spending more time/money on it and looking at their ROI.

By: changes to come « bitch with cats

changes to come « bitch with cats — Thu, 04 Mar 2010 10:03:57 +0000

[...] to come By bitchwithcats I’m not a guru or a visionary. But after reading a few analyses upon social networking and a few talks with friends, I can safely predict some [...]

By: Hannes

Hannes — Wed, 03 Mar 2010 16:42:26 +0000

Great article and thoughtful quotes.

It’s funny to see how most of the talk about social media is actually about the social mediators and not about the media themselves.

These media seem to offer a stage upon which mediators (people) communicate/act in a certain way which happens to intrigue us. Why is that so intriguing, I wonder?

If you believe social media is a metaphor for a differentiating instrument to look at human behaviour, what do we see then? What do we discover as ‘regular’, as ‘patterns’ or as ‘new’?

These are totally different questions than the ones most brands are asking us, namely, how can we use social media to get to the people we want to reach and make them aware of the existence of our products/services (etc).

Going back to the issue of smaller networks and more qualitative interactions, I’m curious how you can still genuinly listen in a large network. And whether genuinly listening is something you need to create a large viable network whether it is as a brand or as an individual.

You left me puzzled and curious for what the future will bring. Thank you for that .

By: Planner Reads » Blog Archive » Post Of The Month – February 2010 – Nominations

Wed, 03 Mar 2010 16:12:09 +0000

[...] Will Social Media Eat Itself? by Patricia McDonald, for BBH Labs [...]

By: kadekmedien

kadekmedien — Wed, 03 Mar 2010 07:46:23 +0000

Social Media is rather about relation but marketing. And, on Facebook you may filter your friends in that many interest specified peer-groups it ain’t necessary to move on to different platforms.

By: Redes Sociales: contribuyes y entretienes, o contaminas « Dosis de Ingenio

Redes Sociales: contribuyes y entretienes, o contaminas « Dosis de Ingenio — Tue, 02 Mar 2010 18:02:27 +0000

[...] La cita la he extraido de este comprensivo, ilustrativo y tremendamente coherente post de Patricia en el blog del equipo más geek dentro de mis admirados BBH, el BBH Labs: “Will Social Media eat itself?“. [...]

By: Will Social Media Become Less Social « FuriousBacon

Will Social Media Become Less Social « FuriousBacon — Sun, 28 Feb 2010 22:43:14 +0000

[...] good piece, from BBH Labs, Will Social Media Eat Itself, explores factors at play in recent research that suggests peoples’ trust in their [...]