Comments on: Where does the agency end, and the crowd begin? http://bbh-labs.com/where-does-the-agency-end-and-the-crowd-begin Marketing Skunkworks - new models around technology, entertainment and brands Sat, 04 Sep 2010 23:02:47 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Matt Gelais http://bbh-labs.com/where-does-the-agency-end-and-the-crowd-begin/comment-page-1#comment-3530 Matt Gelais Thu, 24 Jun 2010 22:04:41 +0000 http://bbh-labs.com/?p=4308#comment-3530 I couldn't agree more with appropriately incentivizing users. I couldn’t agree more with appropriately incentivizing users.

]]> By: Hand-picked bits of epicness for May 7th through May 11th | Polle de Maagt http://bbh-labs.com/where-does-the-agency-end-and-the-crowd-begin/comment-page-1#comment-2849 Hand-picked bits of epicness for May 7th through May 11th | Polle de Maagt Tue, 11 May 2010 12:07:34 +0000 http://bbh-labs.com/?p=4308#comment-2849 [...] Where does the agency end, and the crowd begin? – [...] [...] Where does the agency end, and the crowd begin? – [...]

]]> By: Planner Reads » Blog Archive » The Economies of Small http://bbh-labs.com/where-does-the-agency-end-and-the-crowd-begin/comment-page-1#comment-2292 Planner Reads » Blog Archive » The Economies of Small Mon, 01 Mar 2010 17:41:52 +0000 http://bbh-labs.com/?p=4308#comment-2292 [...] an ever-increasing backdrop of recent pieces examining crowdsourcing (here are two of our own, here and here), I wanted to dig quickly into a single thought that the book provoked in me within its [...] [...] an ever-increasing backdrop of recent pieces examining crowdsourcing (here are two of our own, here and here), I wanted to dig quickly into a single thought that the book provoked in me within its [...]

]]> By: The Economies of Small « BBH Labs http://bbh-labs.com/where-does-the-agency-end-and-the-crowd-begin/comment-page-1#comment-2287 The Economies of Small « BBH Labs Mon, 01 Mar 2010 14:09:25 +0000 http://bbh-labs.com/?p=4308#comment-2287 [...] Where does the agency end, and the crowd begin? 42 comment(s) | 6061 view(s) [...] [...] Where does the agency end, and the crowd begin? 42 comment(s) | 6061 view(s) [...]

]]> By: More on Crowdsourcing | eyecube http://bbh-labs.com/where-does-the-agency-end-and-the-crowd-begin/comment-page-1#comment-2247 More on Crowdsourcing | eyecube Tue, 23 Feb 2010 13:40:47 +0000 http://bbh-labs.com/?p=4308#comment-2247 [...] the smarties over at BBH Labs have an excellent post – Where Does the Agency End and the Crowd Begin? –  that captures a recent Social Media Week conversation that featured top names in the [...] [...] the smarties over at BBH Labs have an excellent post – Where Does the Agency End and the Crowd Begin? –  that captures a recent Social Media Week conversation that featured top names in the [...]

]]> By: Ben Malbon http://bbh-labs.com/where-does-the-agency-end-and-the-crowd-begin/comment-page-1#comment-2236 Ben Malbon Mon, 22 Feb 2010 13:33:49 +0000 http://bbh-labs.com/?p=4308#comment-2236 Joakim Thanks for the comments, absolutely better later then never (& in any case this is a debate that's far from finished; in fact it's barely begun). You ask a good question. I think the simplest answer I can think of is that the 'existing agency models' take longer to evolve than the technologies and opportunities around them. I imagine few forward-thinking agency CEOs would now deny the power and potential of the socialized marketplace, but many have supertanker-sized businesses (even after the last 18 months) and changing course in a supertanker takes time. I have looked up the Nagel reference, looks fantastic; here it is for others: http://j.mp/9vxeGJ Joakim

Thanks for the comments, absolutely better later then never (& in any case this is a debate that’s far from finished; in fact it’s barely begun).

You ask a good question. I think the simplest answer I can think of is that the ‘existing agency models’ take longer to evolve than the technologies and opportunities around them. I imagine few forward-thinking agency CEOs would now deny the power and potential of the socialized marketplace, but many have supertanker-sized businesses (even after the last 18 months) and changing course in a supertanker takes time.

I have looked up the Nagel reference, looks fantastic; here it is for others: http://j.mp/9vxeGJ

]]> By: JOakim Vars Nilsen http://bbh-labs.com/where-does-the-agency-end-and-the-crowd-begin/comment-page-1#comment-2235 JOakim Vars Nilsen Mon, 22 Feb 2010 12:58:25 +0000 http://bbh-labs.com/?p=4308#comment-2235 Better late than never... Puzzled about why we would like to keep the existing agency model whilst at the same time applauding the more and more socialized marketplace. I believe that what will push the evolution of the everyday life, enhanced digitally, are people that are - like Daniel Pink points out in his book "Drive" - driven and motivated by our need to direct our own lives, to learn and create new things and to do better by ourselves and our world. Enter John Hagel´s "The Networked Creator" - which integrates at last our professional and personal identities into one primary source of meaning and fulfillment. Better late than never…

Puzzled about why we would like to keep the existing agency model whilst at the same time applauding the more and more socialized marketplace.

I believe that what will push the evolution of the everyday life, enhanced digitally, are people that are – like Daniel Pink points out in his book “Drive” – driven and motivated by our need to direct our own lives, to learn and create new things and to do better by ourselves and our world.

Enter John Hagel´s “The Networked Creator” – which integrates at last our professional and personal identities into one primary source of meaning and fulfillment.

]]> By: Greg Andersen http://bbh-labs.com/where-does-the-agency-end-and-the-crowd-begin/comment-page-1#comment-2222 Greg Andersen Sun, 21 Feb 2010 01:09:56 +0000 http://bbh-labs.com/?p=4308#comment-2222 Thinking about your questions re: agency brand and culture and how each are defined in a disintegrated organization, it seems like the 'scaffolding'...considered in every detail...has the potential to become a differentiator from one agency crowd network to the next. The filters, creative direction, quality of open dialogue, incentives, and the interface itself might all help shape and extend brand and culture, and even have the power to attract different talent to ensure quality and distinction. Great provocation Ben. No doubt lots of stuff we all need to figure out here but it's another place where innovation certainly wins. Thinking about your questions re: agency brand and culture and how each are defined in a disintegrated organization, it seems like the ‘scaffolding’…considered in every detail…has the potential to become a differentiator from one agency crowd network to the next.

The filters, creative direction, quality of open dialogue, incentives, and the interface itself might all help shape and extend brand and culture, and even have the power to attract different talent to ensure quality and distinction.

Great provocation Ben. No doubt lots of stuff we all need to figure out here but it’s another place where innovation certainly wins.

]]> By: Crowdsourcing « Planoma http://bbh-labs.com/where-does-the-agency-end-and-the-crowd-begin/comment-page-1#comment-2214 Crowdsourcing « Planoma Sat, 20 Feb 2010 10:37:43 +0000 http://bbh-labs.com/?p=4308#comment-2214 [...] to that of Michael Lebowitz at Big Spaceship, who may well have his idea slightly shot down in this video, but that doesn’t mean he’s [...] [...] to that of Michael Lebowitz at Big Spaceship, who may well have his idea slightly shot down in this video, but that doesn’t mean he’s [...]

]]> By: Steve Poppe http://bbh-labs.com/where-does-the-agency-end-and-the-crowd-begin/comment-page-1#comment-2198 Steve Poppe Wed, 17 Feb 2010 17:03:21 +0000 http://bbh-labs.com/?p=4308#comment-2198 People still quote Bill Bernbach because he was a leader who created a branded ideal. It took... and it scaled. I'm not sure crowdsourcing can do the same. It's timely, ballsy and topical, but rudderless. People still quote Bill Bernbach because he was a leader who created a branded ideal. It took… and it scaled. I’m not sure crowdsourcing can do the same. It’s timely, ballsy and topical, but rudderless.

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