Comments on: When social doesn’t mean sociable

By: Planner Reads » Blog Archive » Will social media eat itself?

Planner Reads » Blog Archive » Will social media eat itself? — Sat, 20 Feb 2010 18:12:22 +0000

[...] things social. We’ve spent time evangelising about the power of the social web and speculating about a future dominated by social businesses. We’re inspired and excited by a future where we can take our social graph with us anywhere we go [...]

By: Viral? Social? How about Shared? | eyecube

Viral? Social? How about Shared? | eyecube — Fri, 19 Jun 2009 01:10:55 +0000

[...] Viral? Social? How about Shared? Thursday, May 28, 2009 By Rick tweetmeme_url = ‘http://www.rickliebling.com/2009/05/28/viral-social-how-about-shared/’;tweetmeme_source = ‘eyecube’; UPDATE: Some fantastic comments on this below, make sure you read those. Also, a related post today from Patricia McDonald of BBH Labs here. [...]

By: Rede social de cu é rola « Run, Motherfucker, run

Rede social de cu é rola « Run, Motherfucker, run — Fri, 05 Jun 2009 00:22:21 +0000

[...] nessa página aqui que me levou para um texto do BBH Labs, onde se [...]

By: Patricia McDonald

Patricia McDonald — Fri, 29 May 2009 20:41:45 +0000

Great thoughts-I love the idea that new technologies are enabling some very old (almost lost) behaviours and ideas-like community, mutuality, the collective. A return to fundamentals as Adam says.

Yesenia-thanks so much for highlighing the Wired article, I had missed it and it’s a great (and provocative!) read.
http://tinyurl.com/p65bnz

By: Tim Malbon

Tim Malbon — Fri, 29 May 2009 17:14:03 +0000

I should add that I’m re-reading The Perfect Store at the moment. The story of eBay. eBay (and Amazon) totally understood the importance of ‘trust’ and the social, not sociable nature of the platforms they built back in 1994/5 (yes, that’s 14 years ago). People were buying off each other and because of one another’s recommendations. They called it community then.

By: Tim Malbon

Tim Malbon — Fri, 29 May 2009 17:03:30 +0000

I think this is why the word “community” is better to describe these interactive spaces and platforms. Self-evidently, I don’t have to know or be friends with everyone in my real world local community (thank f*ck) to benefit from it or contribute to it. I have a very dilute sense of belonging. The point even of my ‘belonging’ to it is certainly not friendship. But you can’t say “community media” because it sounds like a council service. It always used to be called community… before the marketing folks moved in… hmm

By: yesenia

yesenia — Fri, 29 May 2009 16:24:41 +0000

Nice article. It compliment’s this month’s issue of Wired magazine’s SOCIALISM REDIFINED artical on the new digital socialism. You touched on very similar points like the idea that individuals are monitoring big companies. Nice read.

By: adam

adam — Fri, 29 May 2009 14:51:28 +0000

i like this post… really enjoy the distinctions being drawn–between social, sharing, activities..

but, at the risk of being slightly tangential, i also like the fact that this article ultimately suggests a return to a basic value like Trust. in tough times, i feel like these sentiments make huge come-backs. they cost nothing and underlie most everything. and when larger corporations have undermined the system their consumers depended on, it forces those consumers to re-examine the dynamic and pinpoint where it went wrong.

normally, the weak link comes from taking something for granted. recently, that something is likely Trust. and so it’s getting brought back to the forefront, probably because–in a weird way–we had forgotten what it meant, and also because we’ve discovered (the hard way) that without it, few things work well.

when everything goes south, it forces a return to fundamentals. and i guess what i’m saying is that i think that’s a good thing.

By: Patricia McDonald

Patricia McDonald — Fri, 29 May 2009 13:58:19 +0000

Hi Rick, really enjoyed your post on shared media and thank you for the link! I think you make an excellent point-that content isn’t social, people and the way people interact with one another is. In that way I think genuinely social applications and services are much more profoundly game-changing than, say “viral” content.

By: Viral? Social? How about Shared? « eyecube

Viral? Social? How about Shared? « eyecube — Fri, 29 May 2009 12:53:01 +0000

[...] Viral? Social? How about Shared? In Ideas, Innovation on May 28, 2009 at 8:53 am UPDATE: Some fantastic comments on this below, make sure you read those. Also, a related post today from Patricia McDonald of BBH Labs here. [...]