Author: Melanie Arrow, Strategy Director, BBH London
A new feature for the Labs blog, giving you an insight into the literature that a selection of BBHers are enjoying this month. Consider this your finger on the pulse cultural briefing or at the very least, a more socially acceptable version of reading over someone’s shoulder on the tube.
This month, ridiculous sci-fi plots are described as “technically feasible” by the production department, the phrase “contemporary decentralised fiction” is thrown out there by a strategist like it’s the most casual thing in the world, and two featured books are set on or around Mars. Off we go…
Modiano won the Nobel Prize last year. He writes short and very personal stories. The plot itself is simple, but this allows him to delve deep into the mind of the main character – a young girl who never knew her father and only has faint memories of her mother. Her head is a bit of a mess. She obsesses about her mother’s whereabouts. She’s strong but weak at the same time. And lonely. I highly recommend it.
[nb Little Jewel is not out in English until July – our reviewer read it in Swedish. He is Swedish though, so he is not just showing off]
Clothes Music Boys by Viv Albertine, reviewed by Melanie Arrow, Strategy Director
Oh Viv Albertine, I love your book. I love that it’s funny and serious and cool and everything you could want from the memoirs of the bass player of a 1960s all-female punk band (The Slits). I love both halves of the book alike – A side, B side like a record. The former, stories of hanging out with Sid Vicious and Jonny Rotten, the latter, tales of turning into a suburban housewife who sings at open mic nights. But most of all, Viv, I love you. An incredibly talented woman who, as well as being a total nightmare punk back in the day, has battled cancer, struggled to have children, and dabbled in every kind of art including provocative pottery and independent film-making.
A Visit from the Goon Squad by Jennifer Egan, reviewed by Phil Shipley, Strategist
Yeah, yeah, it’s contemporary ‘decentralised’ fiction with cleverly interlocking chapters over a century-long timeframe that bring characters into each others’ orbits showing how humanity’s fate is linked. So far, so Dave Eggers…
But there’s a particular kind of hollow morose beauty to the character’s lives, in and out of the music industry. And Jennifer Egan’s novel turns it up a notch when we step into a worryingly real dystopian future, where touchscreen-toting babies are the ultimate arbiters of taste and people sell access to their mates as viral marketeers rule.
In short, a striking, original and vivid novel. Also – a whole chapter is written in Powerpoint slides, so perfect for strategists.
So good I’m on it for the second time. The daily diary of someone who, thought dead, is abandoned on Mars with no means of communication after the mission is suddenly aborted. A hugely funny whilst still technically feasible story of one man’s mission to get home.
We Are All Completely Beside Ourselves by Karen Joy Fowler, reviewed by Jen Omran, Team Director
The words ‘What if you grew up to realise that your father had used your childhood as an experiment?’ are a pretty compelling start to any novel, and Fowler’s first breakthrough book thankfully doesn’t disappoint. Intricately and evocatively written, yet also pleasingly pacy, our uncommonly bright protagonist Rosemary weaves us through this beautifully crafted tale with a genuinely surprising twist in its tail, set against the backdrop of family life in 1970s Indiana. What’s even better is that you’re not dragged through the most part of the novel before you get to the eureka moment. It’s achingly funny. And heart-wrenchingly serious. Read it.
Part one in an epic trilogy of science fiction/speculation about the colonisation and eventual terraforming of our nearest planetary neighbour – Mars! The story starts with the first hundred settlers arrival and covers a period of forty years, the welcome of additional colonists and then the challenging problems of hundreds of thousands of economic migrants, refugees and outcasts and resulting tensions between the authorities on Mars and Earth. Get past the sci-fi though and there is a great social/political story to enjoy and the idea that when we colonise Mars, this is exactly how we could mess it up.