In this episode we nerd out on GDPR, the data regulation revolution that is set to have a gigantic impact on the relationship between brands and consumers in the UK. ‘Get it wrong and you could be fined up to 20mil euros or 4% or a firm’s global turnover, the board could even go to jail.’  And yet it still seems to provoke more yawns than interest. We ask what it is, why it’s so scary and where the gilt-edged opportunities are for enterprising brands and agencies.

Joining host Richard Cable in this episode are Richard Madden, Head of Strategy for CRM and Direct, and strategist Jacob Lovewell. In the last guide you’ll ever need to GDPR, they discuss what it is, why it’s going to kill programmatic, how it could provoke a revolution in creativity, and the odds it could land you a long stretch in prison.


2 Responses

  1. I have just read the 12 steps that ICO recommends we follow to be compliant with GDPR. I don’t have a fucking clue what ANY of them mean. So what do I do????? maybe be I close my Accountancy practise and just die????

    • Ian, it’s not really any different to the DPA…

      The rules have been tightened up (or it has been attempted, anyway) in order to make the bad people be less bad. But here’s the thing: It will actually ONLY affect the people who followed the rules already anyway. The bad people don’t give a fuck. They never did and they never will.

      There is only one rule: Don’t be a dick. Don’t do things with other people’s data that you wouldn’t want done to yours. Simple.

      – Explicitly state WHAT data you NEED and WHY you NEED it. If you can’t tell someone why you need their data… You don’t need it.
      – Don’t hold their data for any longer than is required for processing it to accomplish the thing you said you needed it for.
      – Make it easy for someone to ask you what data you have about them.
      – If they ask you to delete it, delete it.

      Really, that’s about it. Everything else is a storm in a teacup. GDPR is not the Bogey Man.

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