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What do you get when you put together a hamster, a cuckoo clock & Fats Waller?

21st April 10

Everyone at BBH New York is excited about the new work we’ve just launched for Google’s Chrome browser, follow-ups to the work we produced at the end of 2009.

The first film is for Chrome Extensions, and demonstrates how users can personalize their browser. The music used is Fats Waller’s (Do You Intend to Put an End to) A Sweet Beginning?

The second film is for Chrome Translate, the range of translation features that are built in to Chrome, and that enable users to seamlessly translate Internet pages from one language to another.

Both of these films are quite unlike most other tech product demos. They use lo-fi, hand-made elements and simple metaphors to show how the products work. There’s no hype. No extravagant claims. We instead try and keep everything simple.

As with our previous work for Chrome at the end of 2009, we worked with the extraordinary production team at 1st Avenue Machine in New York. The films were directed by 1st Avenue Machine’s Aaron Duffy & Tim Brown.

We hope you enjoy them. They look particularly great in HD on YouTube (click through the videos and then select the HD button).

And watch out for more new work for Google to come in the next few weeks.

YouTube Preview Image YouTube Preview Image

Credits

Client: Google EMEA

Titles: Google Chrome Extensions/Translate the Internet with Google Chrome

Agency : Bartle Bogle Hegarty New York

CCO: Kevin Roddy

ECD: Calle Sjoenell, Pelle Sjoenell

AD/CW: Maja Fernqvist

AD/CW: Joakim Saul

Head of Broadcast: Lisa Setten

Senior Producer: Melissa Bemis

Business Director: Ben Malbon

Acct. Manager: Rossa Hsieh

Production Company: 1st Avenue Machine

Director: Tim Brown

Co-Director: Aaron Duffy

DP: Zak Mulligan

Exec. Producer: Sam Penfield

Line Producer: Keeley Gould

Editorial Company: Lost Planet

Editor: Charlie Johnston

Assistant Editor: Christopher Huth

Exec. Producer: Krystn Wagenberg

Producer: Meagen Carroll

Telecine: Company 3

Telecine Artist: Billy Gabor

Online Facility: Black Hole

Online Editor: Tim Farrell

VFX Company: Black Hole

Producer: Tim Vierling

Audio Facility: Plush

Audio Engineer: Rob Fielack

Music: Extensions

Music Supervisor: Sara Matarazzo, Anna Lasxurain & Stephanie Diaz-Matos

Title: (Do You Intend To Put An End To) A Sweet Beginning Like This

Artist: Fats Waller

Music: Translate

Music Supervisor: Sara Matarazzo, Anna Lascurain & Stephanie Diaz-Matos

Title: Plastic Sunshine

Composed by: Steven Stern and Stuart Hart

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