Google Goggles is a new ‘visual search’ app for Android phones. Instead of using words, take a picture of an object with your camera phone: Google then attempt to recognize the object, and return relevant search results. Goggles also provides information about businesses near you by displaying their names directly in the camera preview.
As Google make clear, this is far from perfect yet, but it’s still getting us thinking about how we might use this kind of technology for clients.
Wonder when it will work with social networks? And wonder when it’s out on iPhone?
More detail on Goggles on Google’s site, here.
(Full disclosure: Google is a client of BBH)