In our latest Labs podcast, BBH Editorial Director Richard Cable invites a stellar cast of guests to discuss this year’s most hyped technology, Voice, and asks if the rise of the ‘virtual assistants’ is an exciting new dawn for brands or a terminal threat? Play below, download or subscribe through your preferred podcast app.

This episode we look at what Voice means for brands and the marketers who serve them, with expert insights from Henry Cooke, Head of Voice for BBC R&D, Marcel Kornblum, Head of Creative Tech at BBH London, Sarah Watson, BBH Global Chief Strategy Officer, and renowned futurist Brian David Johnson, Professor of Practice at Arizona State University’s School for the Future of Innovation in Society.

Do let us know what you think, and we’d love to hear from you if you have ideas or suggestions for future episodes. You can find us on Twitter @bbhlabs or leave a response in the comments below and we’ll get back to you.