We’ve closed the garage door on our first experiment of 2014 over at thinky.do and there’s a post about what we learnt about bitcoin from our Open Wallet Experiment there. A few weeks ago we went public about our rebooted approach to experimentation, so what have we learnt about learning one month on?
First off, constraints are both good and bad, or, more accurately, helpful and limiting. We set ourselves the goal of thinking up and launching an experiment, in public, in a 4 week period. And, Yay us, we got it out of the door. Just. We might have had a better conceived, better executed experiment if we’d given ourselves more time, but we might also still be in idea generation phase, filling up whiteboards with hypotheticals and possibilities instead of results and learnings. We did it, it’s done, onto the next doing.
Second, the subject of the experiment. The extended Labs team were absolutely certain that Bitcoin was the right subject for our first foray. Everyone was talking about it, none of us understood it properly, this was our chance to learn. And learn we did. We now know how to buy it, look after it and spend it. We’ve also learnt that bitcoin is a hard thing to think about and a difficult tool to use for experimental purposes. Getting to grips with bitcoin took time and the technical restraints meant several ‘pivots’ before the Open Wallet Experiment got out there. And while we’re not bitcoin billionaires, we’re in a better position to talk to clients about the benefits and drawbacks of cryptocurrencies than we were in January.
And lastly, how we work. We couldn’t have done anything without help from a number of people. Colleagues in BBH, partners outside (particular thanks to the guys at MediaMonks for talking us through bitcoin practicalities), people who emailed and commented on the blog and our G+ page, all helped tremendously.
And so, on to Experiment No2. Trying to remember what we’ve learnt already, and not forget that each month we’re starting over, all over again.