Summer, at least in the northern hemisphere, is nearly over. Bugger. Can we at least have a bit of fun as we all trudge back to school? Sure. Let’s have a little friendly competition. Back in July we casually asked…
What’s your favourite tag line / slogan / end line of all time?— BBH Labs (@BBHLabs) July 9, 2019
And we got a violently emotional response. But alas, there was no clear way to identify a winner. So we’ve made another World Cup!
Firstly, before you say it, yes there are differences between “tag lines” and “slogans” and “end lines” – what they are, how they’re used, whether they’re enduring or for a campaign etc. Ignore the communication hierarchy for a minute and embrace the list.
Secondly, let’s be clear. This is not rigorous. We took the responses and created a very fluffy way of ranking repetition, likes and cultural impact. We’ve tried to group the lines as randomly as possible.
And thirdly, diversity. Although many famous global lines are in English, the drawback of using responses from our followers and our own personal curation is the lack of non-English input.
Lastly, just as this season has proved VAR still makes mistakes, classic lines will have slipped through the net. Sorry. We couldn’t include them all. Please see the original twitter thread for all the excellent submissions. But screaming at our omissions is all part of the fun.
We will conduct the World Cup as Twitter Polls so please share this article now(!) and then vote / retweet as we go so we get the largest sample size possible.
The Group Stages kick off Monday 2nd September.
Last 16 on Tues 3rd.
Quarters on Weds 4th.
Semis on Thurs 5th.
Third Place & Finals all on Fri 6th.
The full list of competitors are as follows:
Think Different – Apple
Should’ve gone to Specsavers – Specsavers
Beanz meanz Heinz – Heinz
Every Little Helps – Tesco
I love NY – NY State Dept
A diamond is forever – DeBeers
You never actually own a Patek Philippe, you merely take care of it for the next generation. – Patek Philippe
It’s a bit of an animal – Peperami
Finger Lickin’ Good – KFC
The Slag of All Snacks – Pot Noodle
Think Small – VW
You either love it or hate it – Marmite
Because you’re worth it – L’Oreal
You’re not you when you’re hungry – Snickers
Love sex – Durex
Got milk? – US Dairy Industry
Just Do It – Nike
Vorsprung Durch Technik – Audi
When it absolutely, positively has to be there overnight – FedEx
Have a break. Have a Kit Kat – Kit Kat
There are some things money can’t buy. For everything else, there’s Mastercard – Mastercard
We make the sky the most beautiful piece on earth – Air France
All because the lady loves Milk Tray – Cadbury
Does what it says on the tin – Ronseal
Open Happiness – Coca Cola
I’m lovin it – McDonalds
For mash get Smash – Smash
Made in Scotland from Girders – Irn Bru
Reassuringly Expensive – Stella Artois
You need it because you’re weak – Tango
Wassuup? – Budweiser
Impossible is nothing – Adidas