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The value of a good story

29th November 10

Last Thursday (on Thanksgiving, if you are so inclined) the great and good and up-and-coming of London’s planning community gathered at the British Library for the APG/Campaign Battle of Big Thinking, an annual event that pits mind against mind for the chance to be crowned the Biggest Brain of All.

BBH London was well represented, with Peter Sells sharing thoughts on ‘The Fall of Capitalism, Bloody Revolution and the Destruction of Civil Society ….. And it’s Effect on KFC AM sales in the Tyne Tees Region” and winning his category in style. I apparently offered what was described as ‘an entertaining after-dinner speech’ on “What I have learned in 39 days in the advertising Business” and didn’t win my category which was won by an excellent pitch for a planner-owned product by PassionBrand. We’ll put these presentations up when the videos of the day become available.

But the star of the show and a very, very close runner up to the eventual overall winner was James Mitchell, who provoked and entertained the audience with his smart thinking and charming discourse on advertising, caring and storytelling.

So here is the extended remix of James’ talk – put on some headphones, hit play, enjoy and be provoked.

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