It’s been another record breaking year for Labs, thank you to all our readers, our followers and our contributors. Below are the top 5 posts for you #ICYMI. This year we turn 10 years old – stay tuned – big things to come. Thanks again, Lucian.

#1 Fwd to CEO: THE MOST VALUABLE BUSINESS TOOL EVER INVENTED 

#2 MOST MARKETING IS BAD BECAUSE IT IGNORES THE MOST BASIC DATA (in the top 5 for the second year running)

#3 THE WORLD CUP OF ADVERTISING BOOKS

#4 THE LONG AND THE SHORT OF IT needs THE WRONG AND THE SHIT OF IT

#5 MAKING GREAT ADVERTISING IS REALLY SIMPLE. IT’S ALSO REALLY HARD.