THE TOP 5 BBH LABS POSTS OF 2017

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Firstly, thank you to all our readers and contributors in 2017, it was a great year for Labs. In fact, we hit our highest month of traffic ever thanks to some brilliant writing and all of you lot sharing and discussing those articles on Twitter. These are the 5 most popular posts from 2017 in case you missed any. We’ve got a lot of exciting projects on the way so stay tuned. Thanks, Lucian

#5 DIGITAL IS HAVING A MIDLIFE CRISIS. THE WAY FORWARD IS EXPERIMENTATION by Thomas Wagner

#4 MEDIA IS KILLING SOCIAL MEDIA by Ben Shaw and Jack Colchester

#3 FOR SALE: THE MOST EXPENSIVE (BANNER) AD OF ALL TIME by Lucian Trestler and Jack Colchester

#2 HAVE WE LOST THE ABILITY TO MAKE WHAT WE MAKE INTERESTING? by Shai Idelson

#1 MOST MARKETING IS BAD BECAUSE IT IGNORES THE MOST BASIC DATA by Tom Roach

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