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The rise of ‘Event Outdoor’ continues – brilliant projection show in Kharkov, Ukraine

30th August 10

Posted by Ben Malbon

Posted in Uncategorized

Hot on the heels of the Target installation at NYC’s Standard Hotel a few weeks ago, it seems ‘event outdoor’ is just becoming more interesting by the day. This is phenomenal. My Russian isn’t fantastic (Mel – can you help please?), but no narration seems that necessary. It’s an old idea done in a particularly crisp & stunning way. I especially like the ‘dog walking along the precipice’ moment around two minutes into the film.

If anyone knows whether this show was on behalf of a brand (it doesn’t look like it), or anything else about it, please enlighten us in the comments underneath the film. Thanks.

(The original film we posted has been removed from YouTube – this one below is not quite as well-filmed but gives you the idea).

Thanks to John Hagel (@jhagel) for the tip off.

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