Comments on: The PhoneBook – The future of interactive storytelling? http://bbh-labs.com/the-phonebook-the-future-of-interactive-storytelling Marketing Skunkworks - new models around technology, entertainment and brands Wed, 23 May 2012 04:05:45 +0000 hourly 1 http://wordpress.org/?v=3.0 By: What happens when you cross an iPhone with a book? « Ruth Mortimer – Brand & Business Blog – Marketing Week http://bbh-labs.com/the-phonebook-the-future-of-interactive-storytelling/comment-page-1#comment-1952 What happens when you cross an iPhone with a book? « Ruth Mortimer – Brand & Business Blog – Marketing Week Tue, 05 Jan 2010 17:21:10 +0000 http://bbh-labs.com/?p=3704#comment-1952 [...] What happens when you cross an iPhone with a book? When you cross the iPhone with a book, you get the “phone book”. This is a nice little idea that I picked up via BBH Labs. [...] [...] What happens when you cross an iPhone with a book? When you cross the iPhone with a book, you get the “phone book”. This is a nice little idea that I picked up via BBH Labs. [...]

]]> By: Creativing :: New storytelling on the iPhone, Google Chrome shows some personality, and the Xbox goes social | doug schumacher http://bbh-labs.com/the-phonebook-the-future-of-interactive-storytelling/comment-page-1#comment-1797 Creativing :: New storytelling on the iPhone, Google Chrome shows some personality, and the Xbox goes social | doug schumacher Fri, 27 Nov 2009 18:58:28 +0000 http://bbh-labs.com/?p=3704#comment-1797 [...] The PhoneBook – The future of interactive storytelling? [...] [...] The PhoneBook – The future of interactive storytelling? [...]

]]> By: The PhoneBook (via @bbhlabs) http://bbh-labs.com/the-phonebook-the-future-of-interactive-storytelling/comment-page-1#comment-1727 The PhoneBook (via @bbhlabs) Fri, 20 Nov 2009 22:11:16 +0000 http://bbh-labs.com/?p=3704#comment-1727 [...] Via BBH Labs This entry was posted in Social Web, Trends and tagged BBH Labs, iPhone, Mobile Art Lab, PhoneBook. Bookmark the permalink. Post a comment or leave a trackback: Trackback URL. « Andy Gilmor Illustration (via @ventilate) [...] [...] Via BBH Labs This entry was posted in Social Web, Trends and tagged BBH Labs, iPhone, Mobile Art Lab, PhoneBook. Bookmark the permalink. Post a comment or leave a trackback: Trackback URL. « Andy Gilmor Illustration (via @ventilate) [...]

]]> By: Ben Malbon http://bbh-labs.com/the-phonebook-the-future-of-interactive-storytelling/comment-page-1#comment-1710 Ben Malbon Wed, 18 Nov 2009 19:00:35 +0000 http://bbh-labs.com/?p=3704#comment-1710 I like that notion. B I like that notion. B

]]> By: Ellouise Schoettler http://bbh-labs.com/the-phonebook-the-future-of-interactive-storytelling/comment-page-1#comment-1709 Ellouise Schoettler Wed, 18 Nov 2009 18:38:14 +0000 http://bbh-labs.com/?p=3704#comment-1709 Does this strike you as a lap tv. Does this strike you as a lap tv.

]]> By: T http://bbh-labs.com/the-phonebook-the-future-of-interactive-storytelling/comment-page-1#comment-1705 T Tue, 17 Nov 2009 17:51:32 +0000 http://bbh-labs.com/?p=3704#comment-1705 It's only as close behind as we make it. It's about just doing it rather than waiting for it. Reading is about imagination. So I wouldn't want anything to take away from that lateral skill. There are places where other technology could come in though. How about: -If the iphone recognized the page that a was open when mom sat by the bed...and this cued video of a dad who was away on business to do a live 'read' of the passage to their child? -Or holding the iphone next to the book, certain passages could possibly cue itunes to play music or a sound effect that the author intended to accompany a chapter, creating a more dynamic experience. - What about a partnership with DK books, where you can travel inside of objects as if you were a tiny camera? For example, holding it up to a body allows you to explore the capillary system and external organs? After the 'trip', you can return to the book. - Similarly, what if you embedded guidebooks like lonely planet. Holding the phone to specific entries would then open up virtual tours of each entry, or even a menu or listing. These are just quick, off the top of my head. There are already creative people with a lot of these ideas. But the question is...how do we make actually make these cool things happen, rather than just posting about them? It's the facilitators that are missing from the equation. It’s only as close behind as we make it. It’s about just doing it rather than waiting for it.
Reading is about imagination. So I wouldn’t want anything to take away from that lateral skill. There are places where other technology could come in though.

How about:

-If the iphone recognized the page that a was open when mom sat by the bed…and this cued video of a dad who was away on business to do a live ‘read’ of the passage to their child?

-Or holding the iphone next to the book, certain passages could possibly cue itunes to play music or a sound effect that the author intended to accompany a chapter, creating a more dynamic experience.

- What about a partnership with DK books, where you can travel inside of objects as if you were a tiny camera? For example, holding it up to a body allows you to explore the capillary system and external organs? After the ‘trip’, you can return to the book.

- Similarly, what if you embedded guidebooks like lonely planet. Holding the phone to specific entries would then open up virtual tours of each entry, or even a menu or listing.

These are just quick, off the top of my head. There are already creative people with a lot of these ideas. But the question is…how do we make actually make these cool things happen, rather than just posting about them?

It’s the facilitators that are missing from the equation.

]]> By: Craig Johnson http://bbh-labs.com/the-phonebook-the-future-of-interactive-storytelling/comment-page-1#comment-1704 Craig Johnson Tue, 17 Nov 2009 16:12:35 +0000 http://bbh-labs.com/?p=3704#comment-1704 Cool idea. But as a dad I like playing the role of "interactive storyteller." Cool idea. But as a dad I like playing the role of “interactive storyteller.”

]]> By: Murray http://bbh-labs.com/the-phonebook-the-future-of-interactive-storytelling/comment-page-1#comment-1702 Murray Tue, 17 Nov 2009 10:20:57 +0000 http://bbh-labs.com/?p=3704#comment-1702 @ Rich Playstation's EyePet game gets close (without the storytelling aspect) but tis might be closer to the augmented reality storytelling you envisage? http://www.chipchip.ch/diplome/diplome.html @ Rich Playstation’s EyePet game gets close (without the storytelling aspect) but tis might be closer to the augmented reality storytelling you envisage?

http://www.chipchip.ch/diplome/diplome.html

]]> By: Ben Malbon http://bbh-labs.com/the-phonebook-the-future-of-interactive-storytelling/comment-page-1#comment-1700 Ben Malbon Tue, 17 Nov 2009 05:11:15 +0000 http://bbh-labs.com/?p=3704#comment-1700 Very good point. With Tom (four and a half) and Molly (six) in our household, I can vouch for their complete savviness with the iPhone. It's frightening. Very good point. With Tom (four and a half) and Molly (six) in our household, I can vouch for their complete savviness with the iPhone. It’s frightening.

]]> By: kaka doodles http://bbh-labs.com/the-phonebook-the-future-of-interactive-storytelling/comment-page-1#comment-1697 kaka doodles Tue, 17 Nov 2009 03:51:28 +0000 http://bbh-labs.com/?p=3704#comment-1697 What do we need he paper cover for, really? My son would do fine with just the iphone... What do we need he paper cover for, really? My son would do fine with just the iphone…

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