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  • The Last of the Launch and Leave ‘Ems at SXSW: panel presentation

    19th March 11

    Posted by Mel Exon

    Posted in Uncategorized

    Image courtesy of Made by Many

    In Austin on Monday I was on a panel named in apt, Southwestern fashion “The Last of the Launch and Leave ‘Ems”, hosted by Made by Many’s Anjali Ramachandran, with Conrad Lisco from RGA New York and Peter Parkes from Skype.

    Our task was to dig into “the ongoing shift in advertising and marketing from one-way campaigns to more valuable and meaningful communities and platforms.. and examine what that means for agencies and clients”. Check out Anjali’s post here or the #mxmlaunch stream on Twitter which rather excellently negates any need for a post-panel blog… such is the quality of the commentary.

    With that in mind, this post is just to share, as promised, some super simple slides I talked around during the course of the panel.. And, much more importantly, to thank my co-panelists Peter, Conrad and Anjali and in particular everyone who came to see, question, support and generally contribute to a feisty debate. We had fun.

    See y’all next year.



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