Comments on: The Enduring Power of a Story Well Told: The Man Who Walked Around the World http://bbh-labs.com/the-enduring-power-of-a-story-well-told-the-man-who-walked-around-the-world Marketing Skunkworks - new models around technology, entertainment and brands Wed, 23 May 2012 04:05:45 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Keyon http://bbh-labs.com/the-enduring-power-of-a-story-well-told-the-man-who-walked-around-the-world/comment-page-1#comment-10521 Keyon Fri, 15 Jul 2011 14:17:24 +0000 http://bbh-labs.com/?p=3029#comment-10521 A rolling stone is worth two in the bush, thanks to this acrtlie. A rolling stone is worth two in the bush, thanks to this acrtlie.

]]> By: David Martucci http://bbh-labs.com/the-enduring-power-of-a-story-well-told-the-man-who-walked-around-the-world/comment-page-1#comment-3969 David Martucci Sat, 14 Aug 2010 12:00:50 +0000 http://bbh-labs.com/?p=3029#comment-3969 I saw this in the cinema before the main feature, and it's the first time I have experienced the whole packed cinema silent during te ads. Personally, I think it's a masterpiece of cinematography. I felt quite emotional at the end of the ad, as it is a stirring, compelling story, but the sheer perfection of the timing and the narrative by Robert Carlisle all done in one take was just awe inspiring. Thanks to BBH for a stroke of genius; hats off to you. Simply sensational! I saw this in the cinema before the main feature, and it’s the first time I have experienced the whole packed cinema silent during te ads. Personally, I think it’s a masterpiece of cinematography.
I felt quite emotional at the end of the ad, as it is a stirring, compelling story, but the sheer perfection of the timing and the narrative by Robert Carlisle all done in one take was just awe inspiring.
Thanks to BBH for a stroke of genius; hats off to you.
Simply sensational!

]]> By: anibal http://bbh-labs.com/the-enduring-power-of-a-story-well-told-the-man-who-walked-around-the-world/comment-page-1#comment-1151 anibal Sun, 16 Aug 2009 05:18:46 +0000 http://bbh-labs.com/?p=3029#comment-1151 This is brilliant storytelling. We live in times where if you can't say it in 140 characters then it might not be notice. The fact that JW's Keep Walking story remains interesting after 4 minutes in this piece tells me that the art of storytelling is not taking that path. As Mel said, at the end of the day, this is about real people. That's why it becomes a fresh breath of air to know we still can rely on the power of a good brand story to connect with them. This is brilliant storytelling. We live in times where if you can’t say it in 140 characters then it might not be notice. The fact that JW’s Keep Walking story remains interesting after 4 minutes in this piece tells me that the art of storytelling is not taking that path.

As Mel said, at the end of the day, this is about real people. That’s why it becomes a fresh breath of air to know we still can rely on the power of a good brand story to connect with them.

]]> By: Sully http://bbh-labs.com/the-enduring-power-of-a-story-well-told-the-man-who-walked-around-the-world/comment-page-1#comment-1135 Sully Fri, 14 Aug 2009 05:58:08 +0000 http://bbh-labs.com/?p=3029#comment-1135 I understand that this is used in "internal comms" via your twitter comment? Surely not? Everything that has been said is about the work socializing the brand with consumers. Surely it needs to reach them to do that? I am gutted if it is just internal and shocked that the expense would be spent on converting those that should be evangelists already. If I were the brand, I would buy the cinema time and get it to the punters. I understand that this is used in “internal comms” via your twitter comment?

Surely not?

Everything that has been said is about the work socializing the brand with consumers. Surely it needs to reach them to do that?

I am gutted if it is just internal and shocked that the expense would be spent on converting those that should be evangelists already. If I were the brand, I would buy the cinema time and get it to the punters.

]]> By: Keep walking… « optimist prime http://bbh-labs.com/the-enduring-power-of-a-story-well-told-the-man-who-walked-around-the-world/comment-page-1#comment-1052 Keep walking… « optimist prime Wed, 12 Aug 2009 13:31:47 +0000 http://bbh-labs.com/?p=3029#comment-1052 [...] at 2:22 pm · Filed under advertising and tagged: BBH, drinks, Johnny Walker This is just a gorgeous piece of work from BBH here in London. Especially poignant to me after the work that I was working on for Bacardi [...] [...] at 2:22 pm · Filed under advertising and tagged: BBH, drinks, Johnny Walker This is just a gorgeous piece of work from BBH here in London. Especially poignant to me after the work that I was working on for Bacardi [...]

]]> By: Ben Malbon http://bbh-labs.com/the-enduring-power-of-a-story-well-told-the-man-who-walked-around-the-world/comment-page-1#comment-1050 Ben Malbon Wed, 12 Aug 2009 12:12:08 +0000 http://bbh-labs.com/?p=3029#comment-1050 ... which is why we credited the folks involved at the end ;-) … which is why we credited the folks involved at the end ;-)

]]> By: Mel Exon http://bbh-labs.com/the-enduring-power-of-a-story-well-told-the-man-who-walked-around-the-world/comment-page-1#comment-1047 Mel Exon Wed, 12 Aug 2009 08:28:09 +0000 http://bbh-labs.com/?p=3029#comment-1047 Some great comments here. For me the film is more proof that a brand can start a story about itself that people want to hear. We may (rightly) be obsessed by the need to 'socialise' the brands we work on, but simply creating forums for 'real people' to chat about a loosely brand-relevant topic (for example) cannot be the answer for all brands, all of the time. The truth is we forget many brands have 'real people' behind them with incredible stories waiting to be told, and told well. To add to Rick's point, if you can dig them out and then execute brilliantly, those are the stories that really last, building myth and magic around a brand. How we share and propagate those stories nowadays is where at least 50% of the action lies however. For me the most interesting learning from this Johnnie Walker film, albeit still in its infancy, is in Dan Light's comment above which I like so much I am going to repeat it here: "Always good to see the story of the story become the story. This is what 21st century story-telling is all about." Some great comments here. For me the film is more proof that a brand can start a story about itself that people want to hear. We may (rightly) be obsessed by the need to ‘socialise’ the brands we work on, but simply creating forums for ‘real people’ to chat about a loosely brand-relevant topic (for example) cannot be the answer for all brands, all of the time. The truth is we forget many brands have ‘real people’ behind them with incredible stories waiting to be told, and told well. To add to Rick’s point, if you can dig them out and then execute brilliantly, those are the stories that really last, building myth and magic around a brand.

How we share and propagate those stories nowadays is where at least 50% of the action lies however. For me the most interesting learning from this Johnnie Walker film, albeit still in its infancy, is in Dan Light’s comment above which I like so much I am going to repeat it here:

“Always good to see the story of the story become the story. This is what 21st century story-telling is all about.”

]]> By: Tim http://bbh-labs.com/the-enduring-power-of-a-story-well-told-the-man-who-walked-around-the-world/comment-page-1#comment-1045 Tim Wed, 12 Aug 2009 05:47:25 +0000 http://bbh-labs.com/?p=3029#comment-1045 Inspiring. Engaging. Not sure the credits are needed at the end, but it makes sense to credit all those involved since it really is such an amazing feat to pull this 1-take piece of film off. Inspiring. Engaging. Not sure the credits are needed at the end, but it makes sense to credit all those involved since it really is such an amazing feat to pull this 1-take piece of film off.

]]> By: The power of a good story: Johnnie Walker http://bbh-labs.com/the-enduring-power-of-a-story-well-told-the-man-who-walked-around-the-world/comment-page-1#comment-1042 The power of a good story: Johnnie Walker Wed, 12 Aug 2009 04:56:29 +0000 http://bbh-labs.com/?p=3029#comment-1042 [...] can read more about it on the BBH Labs website, or check out the interview with Jamie Rafn here. You can follow any responses to this entry [...] [...] can read more about it on the BBH Labs website, or check out the interview with Jamie Rafn here. You can follow any responses to this entry [...]

]]> By: Sully http://bbh-labs.com/the-enduring-power-of-a-story-well-told-the-man-who-walked-around-the-world/comment-page-1#comment-1041 Sully Wed, 12 Aug 2009 04:12:08 +0000 http://bbh-labs.com/?p=3029#comment-1041 A truly engaging piece of work. And different. I would be really interested to know how it is used? A truly engaging piece of work. And different. I would be really interested to know how it is used?

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