Author: Alice Bullimore, Integrated Producer, BBH London

What would happen if you asked everyone in the world to take a video of their life on the same day?

Well, it’s happened. The day was July 24th 2010 and people from 120 countries uploaded over 80,000 videos. Life, in a Day.

The raw footage itself is powerful. As Alexandra Coghlan comments in her great review, “what is perhaps most extraordinary and exciting about this project are its leftovers”,  and on the ‘explore’ tab at youtube.com/lifeinaday the guys at Google have made all this footage available for us to filter and view, the many stories untold.

But then there’s the film.

Kevin MacDonald & Ridley Scott at RSA undertook the ambitious curatorial job of creating their story of the world, Joe Walker took on the crazily gargantaun mission of editing.

Over 4500 hours of footage reviewed, complied and cut into a coherent 90 minute film.

The film’s not bad either.

It was well received at Sundance, Berlin and SXSW film festivals, Total Film have given it 4 stars and it currently enjoys a 100% fresh rating on Rotten Tomatoes.

But what was it like laying down this challenge?

What if no-one had entered anything?

What if most of the crowd sourced footage was unusable?

With so much footage to go through, how do you choose what story to tell? An individual’s? The world’s? The editors’? Just whose agenda is at work, and what are the implications of a film like this?

Well, we’re privileged to be able to get a bit closer to some of these answers with a preview screening & live Q&A with the editor, Joe Walker, at BBH in London this wednesday 15th June at 5.00pm.

If you would like to ask Will and the team a question of your own, we have a limited number of tickets available for you & a friend to join us.

Please email carrie.murray@bbh-labs.com to get a free pair of tickets. First come first served.

We look forward to seeing you.

You can also upload questions for Kevin MacDonald and Life in a Day contributors here, by 2pm UK time *today* in advance of the UK premiere. The film is on national release in Vue cinemas on Thursday.

Everything about it is right. Awesome.

He’s just released this (cheers to @mikearauz for the heads-up) – check it out in HQ. Love the Technicolor of the original picture.

Plenty more, and downloads, at: http://www.youtube.com/user/Fagottron

Happy Wednesday.