THE FUTURE OF STRATEGY: BE LESS COMPLICATED

WARC’s 2018 Future of Strategy report, based on a global survey of senior strategists, reveals a discipline in need of direction and interpretation as competition for strategic services is growing, writes Ben Shaw, Head of Strategy at BBH London.  N.C. Wyeth The Discoverer, 1926 When Europeans set sail for the New World, there were two key tasks explorers needed to plan for:...