The promo for Dels’ “Trumpalump” looks at the space between fantasy and reality and very cleverly focuses on a line from the track, as the directors behind the promo explain it:
“Our process of generating ideas always starts with the lyrics. With Dels it helps massively that his lyrics create such vivid images, for example in Trumpalump we took inspiration from his line ‘do we dream in colour or black and white?’..” ….ooh, how very Inception.
It’s directed by us, AKA Christopher Barrett & Luke Taylor, double D&AD award winners, who also run their own multi-disciplinary graphic design and branding studio, alongside shooting promos and commercials with Academy Films.
You must watch the promo through to the end, as the more it goes on, the cleverer it gets. Shot on a shoestring, made possible by using mates (the twin girls are friends of Dels) and by doing everything in-camera…no possibility of an Inception-style post prod budget in the promo world these days! And that’s precisely what makes the piece so exciting and inventive. Out goes budget; in comes creativity.
If you like this, check out the Making Of too:
Mintsource is BBH’s internal initiative to provide BBH with an opportunity to seeing fresh, alternative and up and coming talent. A kind of director’s showcase for the ‘unusual suspects’ in the film directing and animation world.