Post by Jim Carroll, Chairman, BBH London
It was going to be the most important Election in a generation.
It was going to break the mould of British Politics.
It should have been so exciting.
So why did it all seem so unfulfilling? Why did our eager anticipation of the first debate turn to a stifled yawn by the third? Why did our ardour for the new kid turn so quickly to complacency? Why did we shrug at the glossy manifestos, put the recycled thinking straight into the recycling bins?
This was the Sunblest Election. The Election when all the mighty forces of Marketing created three soft, medium sliced, plastic packaged loaves. Designed to please, guaranteed not to let you down. Perfectly pleasant on their own terms, but curiously unsatisfactory.
You see, all three candidates and campaigns had been put through the same Marketing Wind Tunnel.