Posts Tagged ‘two screen’

• The future of connected TV (and why it may just revolutionise adland), Part II

  17th June 11

  Posted by Mel Exon

  Posted in interactive, technology

  

  Don at work by abbey*christine, via Flickr

  Author: Matthew Kershaw, Content Director, BBH London

  I talked here yesterday about a near future in which TV advertising would become fully targetted, completely measurable and highly interactive.

  So what are the implications of this prediction for agencies?

  Without getting all Harold Camping on you, here are five things I believe agencies should do to craft the advertising of the future: Read full post

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  Tags:

  connected TV, mobile, targeting, two screen
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