two screen

The future of connected TV (and why it may just revolutionise adland), Part II

Don at work by abbey*christine, via Flickr

Author: Matthew Kershaw, Content Director, BBH London

I talked here yesterday about a near future in which TV advertising would become fully targetted, completely measurable and highly interactive.

So what are the implications of this prediction for agencies?

Without getting all Harold Camping on you, here are five things I believe agencies should do to craft the advertising of the future: (more…)