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Posts Tagged ‘TIE’

  • Life in the streets: a TIE project

    21st February 14

    Posted by Mel Exon

    Posted in Creativityforgood

    For a few years now, BBH has supported The International Exchange, “a leadership development programme that combines the expertise of corporate communications and the needs of NGOs to create positive sustainable change.” BBH signed up in 2010, you can too. For more background, check out our interview back in 2010 with TIE’s founder, Philippa White, here. This year’s BBH candidate for TIE was Nicolas Jayr, whose fundraising efforts were something of a phenomenon – you may remember this and this. This is the story of how he put those funds to good use.

    Author: Nicolas Jayr, @nicolasjayr, BBH London

    The coastal city of Recife in Brazil is home to 1.5 million people and is soon to become a World Cup host city. It is also home to hundreds of homeless children living on the streets, who are exposed to drugs, gangs, prostitution and violence.

    However help is at hand. Grupo Ruas e Praças is a Recife based NGO fighting to help children and adolescents on a daily basis. Using tailored arts and cultural projects, they infuse the children of Recife with a sense of self-determination to help them build positive lives off the streets.

    Together with Klaus Thymann, a Great Guns film director and photographer, I travelled to Recife via the T.I.E. initiative (The International Exchange) in November 2013. Working with local creative agency Melhor Communicação we developed a communication strategy to give NGO Grupo Ruas e Praças the voice it deserves to raise awareness of the reality in the streets of Brazil.

    The campaign #TEMVIDANASRUAS (‘There is life in the streets’), shot over 4 days with actual street kids working with the NGO, paints a picture of hope by showing what Grupo Ruas e Praças does in giving the children the attention and support they need. The campaign, featuring a short-documentary, visually striking posters and a new site developed locally, gives the audience a chance to see Recife’s street children in a different light – capturing their courage, talents and genuine dreams. 

    A lot of people who read this blog contributed their time and money, so we wanted to say a giant public thank you to all of you and our partners by sharing the work here that you helped make possible.

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    The project was part of The International Exchange (T.I.E.) program, a social enterprise that brings together the world of communications and NGO in developing countries, to which BBH partners since 2010, and was funded through the City of Good (www.cityofgood.me) initiative that Nicolas created to raise money for the project at BBH. Production was supplied pro-bono by Great Guns and Glassworks and renowned American producer Diplo, who has strong ties to Brazil and its favelas through his ‘Favela on Blast’ projects, and who provided the genius soundtrack.

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  • An invitation to party for #Good

    1st October 13

    Posted by Mel Exon

    Posted in Creativityforgood

    Author: Nicolas Jayr (@nicolasjayr), Team Manager, BBH London

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    BBH & Wieden+Kennedy are joining forces to organise a fundraising party in the name of #GOOD to support the T.I.E. initiatives which I will lead in Brazil with Grupo Ruas e Pracas and Hanne Haugen (Account Director @WK) will lead in Uganda with The Kasiisi Project.

    Both of us thought it would be a great idea to unite our efforts and put up a night of music and entertainment to raise awareness of our projects and celebrate with everyone who will have contributed to the fundraising efforts.
    Venue and date as follows:

    Friday 11 October, 6PM to 12PM, Corbet Place, E1 6QR, Shoreditch.

    There will be music, dancing, DJs from both BBH and WK sides and a fantastic live act in the name of the Danish artist, MØ (check her out here).

    Most importantly, your presence will help support the work that Hanne and I will be doing for organisations that affect real social change.

    Tickets are £10 per head. 100% of that will go to Grupo Ruas e Pracas and The Kasiisi Project, my and Hanne’s respect and Hanne’s respective projects.

    To buy your ticket, simply check out www.cityofgood.me and click on the green ‘Donate’ button on the top left of the screen. Last minute tickets will also be available on the door on a first come first served basis!

  • A Developing Story: Founder interview

    19th March 10

    “Designers are natural activists…taking responsibility for the consequences of what we design needs to be part of the value system of our industry, not a burden for a fringe group to take on. We have reached critical mass in terms of consciousness of the challenge; now we need to move from awareness to action.”

    Valerie Casey profile, SXSWorld magazine 2010

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    Ideas that marry great design with real purpose make us sit up and take notice. So it is with A Developing Story, which we’ve been following since its launch at the end of last year.

    ADS publishes news stories from developing countries with a clean & intuitive design that avoids all the worthier-than-thou clichés associated with the category.  It also has a mindblowingly simple campaign at its core: to make the creative assets created for public awareness campaigns freely accessible across developing markets.

    Makes perfect sense, right? A campaign that nonetheless needs all the support it can get if governments are to be persuaded to dump red tape and adopt what is in effect a Creative Commons approach across developing nations.

    Of course that’s easier said than done. If you want to get involved or just show support, visit http://www.adevelopingstory.org/joinus or email adevelopingstory@googlemail.com.

    To find out more we spoke to the people (John, Benjamin & Phil) behind A Developing Story.  Check out what they had to say below.

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  • TIE: Exchange For Good

    9th March 10

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    When we first heard about The International Exchange (TIE), we were immediately impressed and a little scared in equal measure. TIE is a rare and radical thing: a magical combination of social change and personal development, with a difference. This isn’t a series of talks in swanky conference centres: TIE puts you on the ground where you’re needed, testing everything you think you know about the communications industry along the way.

    In a sentence, TIE marries the skills of an individual in the communications industry looking to be stretched professionally and personally, with a project in a developing country needing their time and skill (at this point in time TIE’s focus is Brazil). The experience is like no other, as people who’ve taken part so far testify:

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    Check out more case studies on TIE’s site: they are an inspiration and an education in equal measure.

    We’re happy to say BBH has signed up to take part, so we caught up with Philippa White, TIE’s founder, to hear more about the idea. Read full post

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