The Power And Perils Of Participation

This post was originally written for the Likeminds blog. More about them here, and check out their Creativity and Curation event down in Exeter, UK, 28/29th October. Don’t get me wrong.¬†We’ve argued long and hard here in favour of brands embracing new behaviours if they’re to drive real cultural and commercial impact. To invite participation; to get out there and...