All Together Now

Watching the music industry wrangle with disruption and try to redefine its offer *and* its revenue stream has been both a decent spectator sport and a cautionary tale. But the power of musicians to connect with their audience and push creative boundaries has remained undiminished, even as business models have mutated around them.

Last week the Convergence festival hit London, with an interesting and experimental set of performances, collaborations and events curated to focus attention on the intersection of music, technology and art. We sent a group of BBHers along and below are some of the provocations and takeouts they brought back to the office.

On Music Vs Sport

Dan Deacon‘s tales of dumpster diving for food and couchsurfing across America amused/appalled many of our attendees. Annie Little and Alana King were struck by his desire to create a collective ‘vibe’ at his performances; “People at a gig think of themselves as I, not we. At a sports match it’s like ‘Yeah we played really well’ but at a gig it’s more of an individual encounter that everyone experiences differently.” As Alana discovered later that evening, Deacon’s demands for audience participation did produce a very different and very communal gig, though one that might be awkward for a more squeamish audience!

On Creative Collaborations

Mercury prize winning produce Dave Okumu is a prolific collaborator who has worked with Amy Winehouse, Jessie Ware and Theo Parrish to name three. Richard Birkett was interested to see that while creatives from different disciplines approach a problem from different directions, there is often parity in the process they bring. Okumu emphasized the human nature of creative collaboration, going into them without an agenda, treating them ‘like a child playing’. What is at the heart of the project is fragile, he says, and must be protected and nurtured. The best way to do this is to create a real connection between collaborators and create the right conditions for magic to happen.

On tangible data

Touching Air, by Stefanie Posavec - a necklace made of data showing a week of air pollution levels.

Touching Air, by Stefanie Posavec – a necklace made of data showing a week of air pollution levels.

Between them, the panellists at the Tangible Data session have produced many of the most imaginative and impressive visualisations of recent years. While she was seriously impressed with the beauty and craft on display, Elle Graham-Dixon found herself wondering whether there was a real need to make *all* data more accessible. The difference between data visualisations and interactive data manifestations is that the former are beautiful in their own right, whereas the latter require our participation – perhaps the early experiments haven’t quite balanced the value equation to make that happen naturally. Yet.

On not messing with our algorithms

Spotify’s Discover Weekly service is an amazingly rich personal recommendation service generating a playlist based on your listening habits cross-referenced with those of others who share some of your tastes. It made Laura Osborne wonder whether Spotify should introduce a ‘Don’t Mess with my Algo’ button to avoid playlist pollution, when a friend takes over your account at a party or when you are using Spotify to search for music for a mood film. When an algorithm produces such individual and useful results, perhaps we need help to keep the inputs as personally relevant as possible.

Convergence London is scheduled to return next year. In the meantime check out their Facebook page for pics and videos of this year’s event.



Everybody Technology

Authors: Mareka Carter and Kimberley Gill, Creatives, BBH London

When we look into our mystic crystal balls of the future, who knows what we’ll be using technology-wise? Well, we could just shrug our shoulders and wait to see, or we could roll our sleeves up and get involved on the front line of development.

The charity Royal London Society for the Blind has a dream about the future of tech and they came to us to see if we’d help them promote it.

It’s a concept called Everybody Technology, a dream that tech companies, developers and users all collaborate to create and design with everyone in mind, creating 100% inclusive technology.

To make concrete RLSB’s vision, we enlisted the help of the person who we felt would best deliver and represent both the disabled and able bodied – the great physicist Professor Stephen Hawking.

His words are a rallying call to developmental arms, being ‘spoken’ by men, women and children, from different cultures, backgrounds and abilities. It encourages joining the Everybody Technology group, to create a network of developers and users to drive a revolution in thinking forwards

The iPhone and iPad are certainly the modern day shining examples of this revolution, technology that each and every one can use, in very different ways. But it began way back in 1880 – with two Italian lovers. A blind woman, who couldn’t write to her partner had to dictate her sweet nothings to someone else aloud. Not very private – so to overcome the adversity, her husband invented the typewriter for her. Which developed into the keyboard this very post was tapped out on…

RLSB see a future where more technology originating for specific needs enters the mainstream, and vice versa, enabling everybody to live fantastic lives to our full potential. That’s a future we quite fancy living in.

If you agree and you’d like to get involved in Everybody Technology, then share our film or sign up to the group here.