targeting

The future of connected TV (and why it may just revolutionise adland), Part II

Don at work by abbey*christine, via Flickr

Author: Matthew Kershaw, Content Director, BBH London

I talked here yesterday about a near future in which TV advertising would become fully targetted, completely measurable and highly interactive.

So what are the implications of this prediction for agencies?

Without getting all Harold Camping on you, here are five things I believe agencies should do to craft the advertising of the future: (more…)

The future of connected TV (and why it may just revolutionise adland), Part I

TV stencil by USB, via Flickr

Author: Matthew Kershaw (@mattski2000), Content Director, BBH London

There is a frothy bubble of excitement growing around the future of Connected TV.

At CES back in January, it was announced that the connected TV category is forecast to ship over 123 million connected TVs  a year by 2014. With overall ownership to reach 1 billion by 2015.

Just this month,  Philips announced that they have 1 million active Net TV users.

And all the major players are piling in: Google are still behind Google TV, YouView are finally preparing to launch with the ultimate boss, Lord Sugar, Virgin have just launched their Tivo service, Sony made a commitment early and even Apple are still just about in the game with their AppleTV device. And then there’s Anthony Rose, the genius behind the  BBC iPlayer and ex CTO of YouView, now championing two-screen interaction.

With all this hype and excitement, you’d think that us ad folk would be talking about nothing else, combining as it does ad land’s two big obsessions: the power of television and the interactivity of the internet.

So why are we holding back? (more…)