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  • Posts Tagged ‘t-shirts’

    • Saved: The Story of A Sustainable T-Shirt

      2nd November 10

      Posted by Mel Exon

      Posted in creativity, Sustainability

      Source: dothegreenthing on Flickr - http://flic.kr/p/8NUsNV

      We’ve written before about our straight-up admiration for Green Thing’s focus on using creativity to switch people away from thinking of green living as something we ought to do, to something we want to do.

      This time around, they’ve applied their talents to t-shirts.

      As the blurb says: “Saved is a new sustainable product and anti-waste campaign that takes unwanted or unloved T-shirts, washes them, hand-stitches ‘Saved’ lettering onto them, adds a Saved story (saved from bad taste, saved from disrepair, saved from neglect) and in doing so makes each T-shirt a bit more fashionable and a lot more desirable.”

      Aside from the obligatory celebrity endorsement (stand up Marina and the Diamonds, Imogen Heap, VV Brown, Professor Green and Zandra Rhodes, who’ve all donated t-shirts) the thing we particularly like is the innovation and design Green Thing used at every stage of the Saved cycle. Including a “pay it forward”-style approach to delivery – already recycled, the packaging containing your t-shirt can be reused with a freepost label to send back one of your own old t-shirts to be Saved for somebody else.

      Find out more on @dothegreenthing‘s site here or watch the one minute video below.

      But more importantly, buy one on their Facebook page here.

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