Posts Tagged ‘sxswi’
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SXSW 2012: What BBH is Planning & Why We Hope We’re Worth A Vote
17th August 11
Posted in awesomeness, sxsw
Photo by @saneel via @instagram, SxSW 2011
Although it seems insanely early every year, it’s time to start voting for panels at SxSW. Instead of spamming our professional and personal feeds with requests for support, we’re continuing a tradition we began last year of consolidating all of our potential panels into a single post.
So, if any of the below seems mildly interesting, we’d greatly appreciate a vote. All of the summaries below click-thru to the appropriate panel picker page at sxsw.com. Regardless, we’re quite excited to attend to hear what others have to say. We value the experience every year, and as always we digest everything with the benefit of context you all as the loyal Labs community provide us.
Skynet vs. Mad Max: Battle for the Future
In this session, our own Mel Exon (@melex) and Google’s Tom Uglow (@tomux) will discuss two possible futures of the web:
- A highly controlled algorithm-driven web where people and brands are matched perfectly via formula and AI, in a spam-free nirvana.
- An ongoing battle of people and brands seeking to be discovered, creating an open web with neutral techn partners and real-world spaces where tech doesn’t penetrate.
Find out more, vote and add your support here.
Chief Innovation Officers Defend Their Titles
The topic of this panel was born of conversation frequently discussed on our blog in 2011: do agencies really need someone to run innovation? In this session four innovation leaders, including our Saneel Radia (@saneel) and Labs founder (now client at Google Creative Lab) Ben Malbon (@malbonnington), will answer hard questions about the value of such a role, what it actually entails, and what makes a good candidate to play the part. The panel also includes Edward Boches of Mullen (@edwardboches), Dave Armano of Edelman (@armano) and David Erixon (@dexodexo), founder of Hyper Island.
Find out more, vote and add your support here.
The South By Shark Tank: Pitch Your Big Idea
This panel features Neil Munn, Global Head of BBH Zag, along with other ad industry investment professionals. In this session, the audience is invited to present their elevator pitches and receive high-level advice on how to prime the proposals for investment. Press coverage for the most attractive investments is built in via our friends at PSFK (@psfk).
Find out more, vote and add your support here.
BBH planner Tim Jones (@timjonestweet) will outline “gaming brands,” an approach to brand strategy built on gaming principles. This approach represents a fundamental shift from building brands as message transmission devices, to building brands as behaviour change systems. This talk will feature new material built on content Tim previously covered in his TEDx talk of the same name.
Find out more, vote and add your support here.
Your Story Sucks! Saving Story in the Digital Age
In this session, three BBH storytellers (including @jamescmitchell, @writingstudio, and @depechetoad) from different backgrounds share the results of in-field storywriting experiments from standup to novel-writing to radio plays to alternate reality games. They’ve tried it all, and are going to try and explain what works. This is not a panel – think of it as a three-man show. This is a theoretical session, with practical homework.
Find out more, vote and add your support here.
My Mom Plays That: How Women Game-Change Gaming
As women play casual games in ever-increasing numbers, this session will examine what this means for the development of casual and traditional games. It will specifically look at how the psychology of women influences the psychology of game developers. The purpose of this presentation by BBH social media manager Claire Coady (@claire_coady) is to examine how women are influencing the seismic shifts underway across the gaming landscape.
Find out more, vote and add your support here.
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The Last of the Launch and Leave ‘Ems at SXSW: panel presentation
19th March 11
Posted in interactive, sxsw
Image courtesy of Made by Many
In Austin on Monday I was on a panel named in apt, Southwestern fashion “The Last of the Launch and Leave ‘Ems”, hosted by Made by Many’s Anjali Ramachandran, with Conrad Lisco from RGA New York and Peter Parkes from Skype.
Our task was to dig into “the ongoing shift in advertising and marketing from one-way campaigns to more valuable and meaningful communities and platforms.. and examine what that means for agencies and clients”. Check out Anjali’s post here or the #mxmlaunch stream on Twitter which rather excellently negates any need for a post-panel blog… such is the quality of the commentary.
With that in mind, this post is just to share, as promised, some super simple slides I talked around during the course of the panel.. And, much more importantly, to thank my co-panelists Peter, Conrad and Anjali and in particular everyone who came to see, question, support and generally contribute to a feisty debate. We had fun.
See y’all next year.
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SXSW – In the Company of Geeks
18th March 11
Posted in sxsw
I’ll admit to being a little bit cynical (or ungracious, depending on how you want to look at it) at the prospect of SXSWi 2011. I’d been a couple of times before and, at my age, things are never as good as they used to be. But despite the poor quality of many of the panel sessions (too much reading, not enough arguing!), the corporate branding of most of downtown Austin and the overcrowding (attendance up 36% since last year) I came back from Texas feeling refreshed, inspired and engaged, for one simple reason;
SXSW reminded me how much I enjoy the company of geeks. Simply, for five days in spring Austin is the gathering point for geeks of all kind – app geeks, marketing geeks, book geeks, geolocation geeks, social media geeks – they’re all there, all involved and all itching to share their latest project, idea or thinking. Because, while there might be four group messaging apps and another four check-in services competing for attention everyone goes to ‘SouthBy’ because they are enthusiastic and because they want to participate in the new. SXSW is a live, real-time collaboration and all the better for it.
Personal highlights of five days in Austin include; plenty of instagram action; meeting ‘Cyborg Anthropologist’ Amber Case and learning about geoloqi; Bruce Sterling‘s angry State of the Union address, discovering some interfaces for geotemporal visualization and meeting my neighbour from Second Life in ‘meatspace’ for the first time since we met ‘inworld’ in 2007.
Plenty of other fine people have written up their own SXSW experiences; for a planning perspective @patsmc‘s take is here while @malbonster is on typically enthusiastic form here. Ogilvy generously sponsored the creation of visual notes of many of the sessions which can be downloaded from here and for a more flavourful impression of the SXSWi scene there is the obligatory Overheard at SXSWi tumblr.
So, if you like hanging out with geeks, Austin in March is the place to be (and it was great to meet so many good folk there). See you there in 2012.
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What We’re Planning at SXSW, 2011, & Why We Hope We’re Worth Your Vote
16th August 10
Posted in awesomeness, interactive
On the road to Austin (photo credit: Bud Caddell, 2010)
Anyone who knows us well will already know we’re big fans of SXSW. As conferences go, it’s a glorious, greasy, gratifyingly mad brain melt of great speakers and great company all located in the strangest city ever to find itself in Texas.
Next year, we’d like to go back and do a little more than take copious notes during the day & earn our Super Swarm badges at the parties. So, here is a short outline giving you a quick rundown of the panels we’re hoping to be a part of. Many of them are around the same broad theme of agency re-engineering; we’re unapologetic about that, it’s what we’re especially interested in. Anyway, you know the gig, we won’t be doing ANY of these things without your votes and comments to help us on our way. So, this is also a huge advance thank you. We’re planning a party too, so hope to see you there over a beer and thank you in person (more on this nearer the time). In fact, you can come to that even if you don’t vote for us, but just pretend you did . . .
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