Tag: storytelling

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The Enduring Power of a Story Well Told: The Man Who Walked Around the World

We’re super proud of our friends at BBH London who’ve produced something very special for Johnnie Walker. “The Man Who Walked Around the World” is a six-minute piece of storytelling that features Robert Carlyle walking through the Scottish Highlands. Carlyle tells the story of the brand’s birth, growth and development via some dazzling copywriting from BBH’s Justin Moore. This alone...

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The Next Chapter in Interactive Storytelling: interview with Jeremy Ettinghausen

“There are always at least two ways to tell a story” Mohsin Hamid Launched last month under their Puffin label, We Make Stories is the latest in a long line of digital publishing innovations masterminded by Jeremy Ettinghausen (@jeremyet), Penguin’s Digital Publisher.  This is the second piece we’ve done in recent months looking at the publishing industry as a whole. ...