Inside Pixar’s Creative Culture

Author: Richard Helyar, Head of Research, BBH London Last week Disney’s icy fairytale Frozen became the 6th highest grossing film of all time.  It had already taken more money at the box office than any other animated film in history, relegating Pixar’s Toy Story 3 to second place.  Incredibly, a two-man leadership team is behind both films and their respective...