HAVE WE LOST THE ABILITY TO MAKE WHAT WE MAKE INTERESTING?

So many brand/comms ideas feel so similar nowadays and it’s not just because everyone reads the same reports and does the same research. It’s because we, as a profession, have lost confidence in our ability to make what we make interesting, writes Shai Idelson, Strategy Director and Creative, BBH. I love end-lines. The delicate art of capturing a meaningful thought...