GAMING IS THE BIGGEST UNTAPPED CREATIVE OPPORTUNITY IN MARKETING

Snubbed within marketing circles, gaming is an ignored giant. There’s a goldmine of creative & marketing opportunities but few are paying attention, writes BBH Data Strategist Ronan Patrick. Imagine if, during an advertising interview, you confessed knowing sod all about movies or music. You’d be laughed out the building. Out of touch. Tut. Now imagine if you instead remarked that...