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Posts Tagged ‘#riotcleanup’

  • #KeepAaronCutting – A Year On

    6th August 12

    Posted by Mel Exon

    Posted in People, Social

    Author: Mareka Carter, Creative, BBH London

    Today, Monday 6th August, is the one year anniversary of the London riots. With the eyes of the world turning to London once again, this time for our moment of Olympic glory, we have fantastic news to report.

    All your generosities from all over the world at the time of the London riots raised so much money that we were not only able to refurbish Aaron’s barber shop, and bolster him a bit with his loss of earnings, but we had enough left over to help others in the Tottenham community as well. It was Aaron’s wish, (and our delight) that we support projects for young people, showing that youth are far from the enemy, but the future that needs nurturing.

    We have worked with the fabulous Kay Horne of Business In The Community (BITC, and pictured below with Aaron) to find recipients for the money that were appropriate. Kay has been tirelessly supporting the regeneration of Tottenham since the riots, and her BITC role will take her through until March and hopefully longer. She’s a smiley face that the people of Tottenham have come to trust and love, and almost as much of a local celebrity as Aaron!

    So it was with great pleasure recently that we met with Aaron at the shop, and hosted representatives from the projects we have chosen to benefit from the funds – sharing more than £10,000 in fact. They are:

    The Highway Youth Club at Bruce Grove Youth Club – this is a Dinner Club that feeds disadvantaged kids in the area and keeps them off the streets with loads of forms of entertainment. It makes sure they are set up properly to embrace their futures. Aaron spent his entire childhood in a youth club called Oxford & St. George’s in the Jewish East End, that provided everything for needy families, and he has a strong belief in it giving him the best start in life and skills he needed to survive.

    The Dandelion Project is a young citizens’ journalism project, which we chose because of the media connections to the Keep Aaron Cutting Project. We wanted to show that youth and social media could be used positively for good, and the Dandelion Project has the same aim. Their kids are going to come down and do a piece on Aaron.

    The People’s World Youth Club is an organisation that helps kids focus their energies through creativity and self-expression & exploration of the world and its cultures. We were very attracted by a project that helps kids focus their talents around working together to create. People’s World are hard at work on their Carnival float right now, which will be creatively themed around the riots of last year.

    Aaron also attended a lunch at a week-long event for young entrepreneurs that we supported, which was held at his beloved Spurs football club. It was run by NTYE, which is the Network for Teaching Young Entrepreneurs – the organisation gives young people business skills to work for themselves, as Aaron has done since he was 12 years old.

    As you can see, Aaron was on great form when he met the youth club representatives, speaking Ghanian with Pastor Alex from Highway, and full of stories to relate to Fiona, the young journalist from Dandelion. And he was chuffed to visit Spurs.

    As ever, the shop is open for business and social chatter from 6am-12:30pm Monday to Saturday, and business in Tottenham is still slow (you might have seen Aaron on BBC’s The One Show on 20th July, with other Tottenham traders and residents), so we’d encourage you to visit for a haircut. You’ll be very much welcomed, without a doubt.

    Thank you once again to everyone who made this wonderful conclusion possible, we are very proud of London and the world for their efforts, and, equally so, the little corner of Tottenham.

    A version of this post first appeared on Keep Aaron Cutting at the end of July.

  • Keep Aaron Cutting

    11th August 11

    Posted by Mel Exon

    Posted in People, technology

    Author: Pablo Marques (@pablo_marques), Creative Director, BBH London & BBH Labs

    Please donate here: http://keepaaroncutting.blogspot.com/

    A few weeks ago we started the UK edition of The BBH Barn program (@BBHBarn).

    The Barn is a program for our interns: its aim to expand and mix both the power advertising wields and youth’s inherent energy, then channel both for good.

    As our team went about trying to find a problem they felt passionate about solving, we were all surprised by the absurdity of the past week’s riots in the UK.

    With the riots came all of the negativity towards todays youth and the use of social media technology to mobilise people.

    There it was, we had our problem. We wanted to show the world that youth and technology could also be a force for good, this was exactly what The Barn was about.

    The team came up an idea. Why not use the force for good to help someone that was neither young nor technology savvy.

    We set up Keep Aaron Cutting.

    Aaron is an 89 years old barber who has been in the Tottenham area for 41 years whose business was ransacked during the riots. He has no insurance and no way of rebuilding his shop. His livelihood is devastated.

    “I will probably have to close because I haven’t got insurance and I can’t afford the repairs,” – Aaron

    If we could restore Aaron’s faith in youth and technology that might not solve the problem, but would be the perfect way to start.

    If you want to help, please donate or share. And if you’d like to, follow the story via the site and via #keepaaroncutting on Twitter.

    If you have any questions about BBH Barn in the UK please contact me @pablo_marques or via email.

    For media enquiries about BBH‘s involvement, please contact Sarah Pollard.

    The Team:

    BBH Barners

    Bjorn and Sophie @bjornandsophie
    Omid Fard @OmidFard

    Mentors

    Kimberly Gill @kimmeh_gill
    Mareka Carter @marekacarter
    Simon Pearse @ThisIsMurray
    Ben Shaw @BenShaw
    Mel Exon @melex