Raging Against The Machine: A Manifesto For Challenging Wind Tunnel Marketing

Author: Jim Carroll, Chairman, BBH London This is the second of a two-parter by Jim. For the introduction to Wind Tunnel Marketing, check out his earlier post here or read both pieces in today’s Campaign magazine (available on campaignlive.co.uk next week). As always, we’d like to know what you think – please share any thoughts in the comments. *** 1.┬áSeek...